Our monthly retainers typically range from £450 per month to around £3,500 per month. This is less one employee’s yearly salary but for that you get an entire marketing team; a digital marketing strategist, a web designer, a web developer, a graphic designer, a SEO expert and Social Media Manager, as well as your own dedicated account manager.
We like to establish long-term relationships with our customers but don’t want to tie you in with long-term contracts. Retainers are based on 12 month strategy but with 30 days notice. We review retainers annually with you to make sure you are getting the best value for money and the results you need. You can also upscale or downscale your retainer mid-term based on what you want to achieve.
Retainers are our prefered way to work with our customers as this means you benefit from continuous improvements to your digital marketing and this in turn helps you stay ahead of the digital marketing curve. But if you are looking to start with a website redesign we can start on a project basis. Send us your project brief or contact us to discuss your requirements.
Our team leverages a number of resources to develop your strategy. It begins with understanding where you are currently and where you want to be in the long-term. We use persona assessments and stakeholder interviews to create your Buyer Personas. This helps us understand the keywords and topics that will drive traffic to your website and increase your online visibility. We complete competitor analysis and conduct content audits then put it all together to roadmap your path to success.
It’s important to establish clear objectives and metrics from the start of our relationship. We will work with you to understand your business growth goals and build specific marketing campaigns to help you achieve these goals.
Success long-term will be helping you to increase your revenue targets and ultimately lower your customer acquisition costs as revenue grows.
To get the most out of your retainer we need to have regularly meetings. We will run through what work is being carried out and will need to get feedback on the quality of the leads generated by campaigns. As well as regular meetings you can expect monthly reporting of KPIs.
We use HubSpot sales and marketing software to help our customers scale their digital marketing. Less time is spent on repetitive tasks and more time is spent on generating qualified leads and moving them down the sales funnel. The software helps a more integrated approach to your digital marketing by bringing together your social media, email marketing and SEO into one portal.