Pay Per Click Management

PAY-PER-CLICK IS THE FASTEST ROUTE TO NEW CUSTOMERS

A Pay Per Click - PPC Marketing - solution for small business

Managing PPC can be costly if you are relying on guesswork. Part of our technology suite provides our customers with the marketing tools to keep a close eye on where your money is being used most effectively. We call this Advertising Intelligence. This keeps all of your data together so you can see what is working and what needs to be improved. NO MORE GUESSWORK!

Smarter campaigns

Smart insights help you understand what types of ads are giving you the best results.

What makes money

Advertising Intelligence combines live reporting and unique sales data, you can see your true ROI.

UNLOCK ADVANCED REPORTING AND OUTPERFORM COMPETITION

Discover unique insights and trends about your digital advertising

Many businesses operate in the dark with PPC advertising.
It’s time consuming and difficult to rely on guesswork. This isn’t the way to run PPC in 2019!

PPC-Mathematic-Image
THE PPC MODEL - FASTEST WAY TO GET CLICKS

Pay Per Click requires science, strategy and creativity

We love seeing you small businesses do well online. Here are a few very simple tips to get you going on your first campaign.

Keyword Research

Customer-centric close-match keywords are far more likely to drive relevant clicks than wide open broader search terms. You should refine keywords to match the search queries of you prospects closely. This is where keyword research comes in. Any long-tail keyword keyword match is more likely to receive a click due to the relevance of the search query.

Set your PPC Budget

This is where ROI is important, along with any conversion data that you may have. Look for opportunities to find long-tail keyword clicks that are cheaper to bid on than more competitive keywords. This will help maximise your budget, especially in the early stages as you start to gather more meaningful data. This video takes you through a simple ROI calculation. We hope this is useful.

Write your Ad Copy

Write compelling Ads that match your products closely to keywords that you have selected. This will help keep costs down as users start to click on your Ads. Write two or three ad variations for each Ad Group and let Google serve the most effective from each group.

Launch, Monitor and Improve

Things will start moving very quickly after you launch your first Ad campaign. It’s very important to check daily on any keywords that are not generating the results you are expecting, as you may wish to stop these and use budget elsewhere. Our Advertising Intelligence platform can help to save you both money and time.