Why inbound?

Inbound marketing brings transparency to your digital marketing strategy. It ties every marketing tactic you use into the same measurable system and drives your company towards its growth targets.

Customers, not products, are at the centre of an inbound marketing campaign. Buying has changed, and now customers perform their own research before buying. Now they need to be empowered by your content, not your sales team, to make a decision.

With inbound marketing, you can compare campaign activities and money spent with the number of visitors, leads and customers that each campaign yields, measuring ROIs more accurately than ever before. 

Only by understanding your ideal customers and creating valuable, targeted content will you attract and convert visitors into leads, and leads into customers.

growth.pngHow do inbound marketing campaigns work?


An inbound marketing campaign intelligently uses content to attract visitors, convert leads, and close sales. It targets your company’s ideal customers, sets achievable goals, and uses helpful content to nurture leads until they are ready to buy. An effective campaign will:

  • Identify your campaign’s ideal customers to ensure that you are addressing the right audience.
  • Use email marketing that segments your contacts based on their behaviour, personalising emails with the aim of contacting the right lead, with the right message, at the right time.
  • Build trust and demonstrate your company’s expertise through business blogs and downloadable guides that offer real value to your visitors.
  • Use landing pages to filter out the leads who are most interested in your business, allowing you to focus on the most qualified.
  • Define the right social media channels to use for your company, maintaining a consistent message that will attract prospects to your optimised website, ready to convert.
  • Improve your website’s search engine rankings, giving your business greater exposure to ideal customers who are seeking online help.
  • Set SMART goals at the beginning, such as how many new customers you want the campaign to acquire.
  • Compare results to your SMART goals to define the success of each tactic and as a whole, using this knowledge to optimise the next campaign.



Deliver results, measure, optimise

Inbound marketing reveals the campaign metrics that matter and lets you systematically improve them as part of an ongoing process.

If your company is ready for the future of digital marketing, let us guide you towards your ambitious growth plans.

Inbound isn't for everyone - but is it for you?

If you want to learn whether inbound is the best choice to help you achieve your growth goals, book your free inbound marketing assessment now.

Book your free Digital Marketing assessment
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