MarketingSEO Strategy
Beginners’ guide to keyword research
Want to improve your Google ranking? Reach more people? Get more customers? Follow this simple guide to keyword research…...
Published On - July 28, 2017
Inbound MarketingMarketing
Website content: why is it important for online marketing?
Modern online marketing is all about creating useful website content that is valuable to your target audience, but to understand HOW to create useful content, you need to know WHY content is so important. This comes down to a fundamental shift in how people respond to marketing, and a much greater emphasis on encouraging potential […]...
Published On - June 21, 2017
Marketing
4 things to examine during a website audit
Marketing managers who are looking for a free website audit are faced with many automated tools. However there aren’t that many that provide anything with meaning or context. To help with this we’ve recently been working on our website audit process with the aim of improving our analysis. Based on our own customer research we […]...
Published On - June 8, 2017
Marketing
How to increase call-to-action click through rates
What is a Call to Action? A Call to Action (or CTA) is an instruction to your website visitor to take a specific action. It is often a line of text which is paired with a button that encourages the reader to carry out a certain task, such as ‘Call us now’ or ‘Sign up […]...
Published On - May 25, 2017
MarketingWebsite development
11 website go-live tips you should definitely not forget
Great news, you’ve got your new website ready for launch! By my count we’ve launched around 250+ websites and over the years we’ve developed our own pre-launch checklist to ensure our customer websites go-live smoothly. We’ve put together a few notes below to help you make sure nothing gets missed....
Published On - May 12, 2017