Metfriendly WordPress Website
Metfriendly offers a range of products and services for serving and retired police officers and their families. We worked with them to update their exiting WordPress website.
The main requirement of the website is to generate more applications, so making this process easier was one of our project goals. The previous site appeared more complex than it was; lots of internal links confused the user by adding unnecessary visual language. We simplified the product list and detail pages and made the ‘Apply’ button the strongest element of the page. Making it ‘sticky’ made it is easier for users to apply wherever they are on the page.
DEVELOPING THE BRAND
Strong visual identity
Something that separates Metfriendly’s brand from their competitors are their illustrations. They have a suite of bespoke characters for use on their promotional materials, making them instantly recognisable. The previous website made little use of these, thus creating a disconnect in their marketing and contributing to the sense that some areas of the old website felt too generic.
At concept stage, we introduced more illustrations and use of their house typeface. This instantly gave ownership of the design to Metfriendly, and made the website consistent with their offline activities.
Increase in organic traffic
Increase in online conversion
Decrease in bounce rate
Testimonials from our clients
I thought that I would just write you a short note to say how much we appreciate the services that Blue Cube has been providing to us over the past 2 years. As you know our website is central to everything that we do and it is therefore of vital importance that we optimise it effectiveness in every way that we can. Thank you. ⭐️⭐️⭐️⭐️⭐️
Health & Medicine
I met with Paul at The Blue Cube for a LinkedIn training session. It turned into much more than that and I gained some great advice from impartial eyes. I was able to use our chat to begin planning out our online strategy and have a much clear path in mind now. Great advice. ⭐️⭐️⭐️⭐️⭐️
Marketing & Communications
Having entrusted our SEO and Website to The Blue Cube for over 10 years I would highly recommend Phill and his team to anyone looking for assistance with website design lead generation. ⭐️⭐️⭐️⭐️⭐️
Needing a Client Area' for my WordPress website and not having a clue as to how to do it, I contacted Blue Cube. Phill Burrows called me back promptly. He gave me an affordable quote and two days later I have a 'client Area' on my website with instructions on how to use it and help if I need it. So far I am very pleased with the service and would recommend Blue Cube to anyone with website needs. Thanks Phill! ⭐️⭐️⭐️⭐️⭐️
These guys are like modern day craftsman of website and all the clever marketing things that they can do. Total expertise under one roof... we’ve been very impressed and have been for years. I’m not sure I totally understand how it all works in fact I haven’t a clue but the results are outstanding and have worked for us. ⭐️⭐️⭐️⭐️⭐️
Strong project management skills, exceeding our security requirements, and knowing they would be a good partner ongoing were the factors that made The Blue Cube stands out. ⭐️⭐️⭐️⭐️⭐️