G&O Springs WordPress Website
G&O Springs manufactures precision aeronautical springs for the aerospace industry, and their client list includes companies as prestigious as Fokker and Boeing.
Having worked with G&O for over 10 years, their current website was the second site that the Blue Cube built for them. When we came to updating the website design, G&O were hungry for international search traffic and the ability to better educate their website visitors.
It was essential that we highlighted G&O’s process of designing, engineering and manufacturing the springs, which are used for both aerospace and other critical safety applications. As well as restructuring the website to enhance the user journey, we wanted to give prominence to G&O’s accreditation and performance metrics.
STANDING OUT FROM COMPETITORS
Challenges and proposed solutions
Our long-term partnership with G&O has allowed us a deep insight into their business, and gave us a head start to understanding how to approach a new website design. We needed to demonstrate the meticulous and bespoke nature of their processes and the accuracy of their manufacturing, as this sets them apart from other similar companies and shows off their unparalleled professionalism.
The content also needed improvement to help educate visitors about G&O’s peerless knowledge and skill in their field. We therefore recommended improving the site navigation, enhancing the overall presentation by commissioning a photographer to give the new website an aesthetic sheen, introducing instructional videos, and optimising the way that their statistics were presented.
BUILDING OVERSEAS ENQUIRIES
As G&O’s main business focus was to move their products to the international arena, it was critical to translate their content into other languages. We met with a DTI international trade expert and discussed key areas of importance and the best approach to take. G&O recognised the importance of maintaining their reputation as experts who showed respect to their clients, they invested in professional translations in French, Italian and Spanish, rather than relying on in-built browser extensions.
Rise in annual targeted traffic
Increase in session duration
Decrease in bounce rate
Testimonials from our clients
I thought that I would just write you a short note to say how much we appreciate the services that Blue Cube has been providing to us over the past 2 years. As you know our website is central to everything that we do and it is therefore of vital importance that we optimise it effectiveness in every way that we can. Thank you. ⭐️⭐️⭐️⭐️⭐️
Health & Medicine
I met with Paul at The Blue Cube for a LinkedIn training session. It turned into much more than that and I gained some great advice from impartial eyes. I was able to use our chat to begin planning out our online strategy and have a much clear path in mind now. Great advice. ⭐️⭐️⭐️⭐️⭐️
Marketing & Communications
Having entrusted our SEO and Website to The Blue Cube for over 10 years I would highly recommend Phill and his team to anyone looking for assistance with website design lead generation. ⭐️⭐️⭐️⭐️⭐️
Needing a Client Area' for my WordPress website and not having a clue as to how to do it, I contacted Blue Cube. Phill Burrows called me back promptly. He gave me an affordable quote and two days later I have a 'client Area' on my website with instructions on how to use it and help if I need it. So far I am very pleased with the service and would recommend Blue Cube to anyone with website needs. Thanks Phill! ⭐️⭐️⭐️⭐️⭐️
These guys are like modern day craftsman of website and all the clever marketing things that they can do. Total expertise under one roof... we’ve been very impressed and have been for years. I’m not sure I totally understand how it all works in fact I haven’t a clue but the results are outstanding and have worked for us. ⭐️⭐️⭐️⭐️⭐️
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