If you run a business, it’s natural to want to promote your brand, encourage new customers to take an interest in what you do, and ultimately, convert that initial contact into a customer.
Having a strong online presence is no longer optional. An outdated website will be costing you new business. Not only does an poor website design reflect badly on your company’s brand and reputation but visitors are likely to be getting a poor experience. A poor experience means you are making it difficult for people to find the content they are looking for and even worse making it hard for them to get in touch with you to start that all important first conversation.
"Website redesign” - the dreaded phrase.
I know your company has been putting it off for months, and it hasn't been a priority. However, your sales team is complaining, your competitors are moving forward, and customers are noticing. You're becoming embarrassed to direct people to it.
Creating a website briefing document which will be sent out to a shortlist of digital agencies is your chance to pitch your business and invite serious input and feedback about your project.
A well written brief should encapsulate all of your requirements, including creative, marketing communications and any technical aspects. You’ll need to provide some background and reasoning for your requirements which help provide context.
Remember - don’t try and describe the solution. That’s what you want the agency to provide back to you.