Blogging for a small businesses is an essential online marketing tool, similar to email or social media marketing. But because it takes a very different form to most marketing practices, it can be hard for business owners to see benefits immediately.

With that said, there are some big advantages that many companies miss. Let’s take a look at what your business could achieve if it started blogging today.

There is little doubt that LinkedIn represents a greater opportunity for B2B companies than any other social network currently available.

However, many manufacturing companies that I meet with are still ignoring the power of LinkedIn for generating new contacts and building relationships. 

Social media is a great platform for direct communication with your customers, prospects, and employees. It is one of the best ways for growing your brand visibility and for distributing your content online.