Digital marketing is full of technical jargon. But if you want to grow your business online you need to really understand the terms. It is surprising what you think you know but actually the devil is always in the detail.
Without well-written meta tags, your company website may fail to rank, web searchers will not click your description, and you will lose clicks and potential customers.
Metadata is information about a website page that users do not see. It makes up part of the website code and offers external sources such as search engines information about the site.
Over recent years, several Google updates have taken to punishing the “black hat” SEO tricks that were once effective at raising a website’s profile.