The new year is a time when website business owners set out their goals and challenges for the year. It's a great time to build a new website, but which platform should you use, and why?
WordPress is the platform used by millions globally to set up websites for business use, personal use and online shops. In fact 27% of all websites online in 2018 use WordPress (Whoishostingthis.com).
Blogging for a small businesses is an essential online marketing tool, similar to email or social media marketing. But because it takes a very different form to most marketing practices, it can be hard for business owners to see benefits immediately.
With that said, there are some big advantages that many companies miss. Let’s take a look at what your business could achieve if it started blogging today.
Local SEO (Search Engine Optimisation) or local search marketing is a digital marketing tactic used by businesses to promote products and services to local customers. Improving your local SEO will help boost your online visibility and get you seen by more potential customers.
Search engine optimisation (SEO) practices are constantly evolving to keep pace with the way search engines are improving the way they deliver results. For example, in last week Google rolled out mobile-first indexing.
Digital marketing is full of technical jargon. But if you want to grow your business online you need to really understand the terms. It is surprising what you think you know but actually the devil is always in the detail.
Without well-written meta tags, your company website may fail to rank, web searchers will not click your description, and you will lose clicks and potential customers.
Metadata is information about a website page that users do not see. It makes up part of the website code and offers external sources such as search engines information about the site.