How to get started with content marketing

By Phill Burrows on 01-Jun-2018 12:36:45

Before you can begin with content marketing, you need a content marketing strategy that fits in with the rest of your digital marketing strategy.

If you’re getting a little hung up on what that means and what you need to do, here’s a simple checklist to follow to start your content marketing off right:

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How to create buyer personas

By Phill Burrows on 23-Jun-2017 16:13:43

All successful content strategies start with an in-depth understanding of your customer persona. Without doing this groundwork, you could produce pages and pages of content, dozens of infographics, and hundreds of videos, and still fail to connect with your intended audience. With this in mind this blog post examines how to create buyer personas. 

Topics: Personas
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