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4 things to examine during a website audit

By Phill Burrows on 08-Jun-2017 17:24:48

Marketing managers who are looking for a free website audit are faced with many automated tools.

However there aren't that many that provide anything with meaning or context. To help with this we’ve recently been working on our website audit process with the aim of improving our analysis. Based on our own customer research we know that marketers are seeking specific feedback that help inform marketing desicion making.

Topics: Marketing
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How to increase call-to-action click through rates [for marketers]

By Phill Burrows on 25-May-2017 15:06:19

What is a Call to Action?

A Call to Action (or CTA) is an instruction to your website visitor to take a specific action. It is often a line of text which is paired with a button that encourages the reader to carry out a certain task, such as ‘Call us now’ or ‘Sign up for our free trial’.

Topics: Marketing
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11 website go-live tips you should definitely not forget

By Phill Burrows on 12-May-2017 13:43:25

Great news, you’ve got your new website ready for launch. Even more exciting if it’s built using growth-driven-design, either way you on the path to improvement and increased success.

By my count we’ve launched around 250+ websites and over the years we’ve developed our own pre-launch checklist to ensure our customer websites go-live smoothly.

We’ve put together a few notes below to help you make sure nothing gets missed.

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