How to get started with content marketing

By Phill Burrows on 01-Jun-2018 12:36:45

Before you can begin with content marketing, you need a content marketing strategy that fits in with the rest of your digital marketing strategy.

If you’re getting a little hung up on what that means and what you need to do, here’s a simple checklist to follow to start your content marketing off right:

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5 reasons why event speaking should be in your inbound marketing mix

By Paul Wilcock on 16-Mar-2018 14:19:31

This year I've made a point of offering my services to guest speak about digital marketing at several events. It’s become apparent that people benefit greatly from my help and knowledge, but more importantly it’s quickly becoming a core part of our inbound marketing mix here at The Blue Cube.

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An introduction to LinkedIn for Manufacturing Companies

By Rebecca Burrows on 02-Mar-2018 14:24:22

There is little doubt that LinkedIn represents a greater opportunity for B2B companies than any other social network currently available.

However, many manufacturing companies that I meet with are still ignoring the power of LinkedIn for generating new contacts and building relationships. 

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What digital marketing KPIs should manufacturing companies be measuring?

By Rebecca Burrows on 23-Feb-2018 12:26:44

One of the best things about digital marketing is that you can measure everything you can possibly think of with very detailed metrics. Page views, number of clicks, on–page conversions, open rates, emails sent... the list goes on and on. But how do you choose the right KPIs to focus on for your manufacturing business?

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How to market a manufacturing company

By Phill Burrows on 02-Feb-2018 16:08:38

Digital marketing is perfect for manufacturing companies who are trying to modernise their marketing infrastructure, break into new markets or increase turnover.

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27 digital marketing terms you need to know to grow your business online

By Rebecca Burrows on 26-Jan-2018 15:12:16

Digital marketing is full of technical jargon. But if you want to grow your business online you need to really understand the terms. It is surprising what you think you know but actually the devil is always in the detail.

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6 steps to prepare your business for GDPR

By Phill Burrows on 05-Jan-2018 16:52:17

You've probably heard about the upcoming General Data Protection Regulation, which will change the legislation concerning data collection and storage practices. This will replace the Data Protection Act (DPA) and come into action in May 2018. It's going to change the digital marketing landscape, puting the consumer rather than the company firmly in the driver's seat.

Topics: Marketing
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6 reasons your website doesn’t convert visitors into leads

By Rebecca Burrows on 02-Nov-2017 11:58:59

Few things in business are more frustrating than spending time and money on something that doesn’t offer a decent return.

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4 simple reasons why your website should be mobile-optimised

By Phill Burrows on 29-Aug-2017 11:43:54

If you're like me, your phone is one of the first things you'll reach for in the morning. It’s also the last thing I glance at before going to sleep.

There’s little point in denying that our smartphones have taken over a large chunk of everyday life. They are used to set timers, check the weather, write to-do lists, take photographs, make bank transfers, map out journeys, watch movies, buy clothes, play games, read the news, listen to music and meet potential partners. Sometimes, they are even used to call people (shock, horror). In an era where the population is at risk from “text neck”, we are relying on our handheld devices more than ever before. 

Topics: Marketing
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