Digital marketing is perfect for manufacturing companies who are trying to modernise their marketing infrastructure, break into new markets or increase turnover.
Digital marketing is full of technical jargon. But if you want to grow your business online you need to really understand the terms. It is surprising what you think you know but actually the devil is always in the detail.
You've probably heard about the upcoming General Data Protection Regulation, which will change the legislation concerning data collection and storage practices. This will replace the Data Protection Act (DPA) and come into action in May 2018. It's going to change the digital marketing landscape, puting the consumer rather than the company firmly in the driver's seat.
Few things in business are more frustrating than spending time and money on something that doesn’t offer a decent return.
If you're like me, your phone is one of the first things you'll reach for in the morning. It’s also the last thing I glance at before going to sleep.
There’s little point in denying that our smartphones have taken over a large chunk of everyday life. They are used to set timers, check the weather, write to-do lists, take photographs, make bank transfers, map out journeys, watch movies, buy clothes, play games, read the news, listen to music and meet potential partners. Sometimes, they are even used to call people (shock, horror). In an era where the population is at risk from “text neck”, we are relying on our handheld devices more than ever before.
Analytics for marketers – Part 1
Welcome back! In this two-part series, we are helping marketers collect the necessary data against their campaigns to make smarter decisions when it comes to digital marketing. If you’ve just landed on this post, you may first want to have a read of Part One, which looks at tips on how to choose the right analytics tool.
Analytics for marketers – Part 2
Analytics. Data insight. Fact finding. Number crunching. Whatever you want to call it, taking a good hard look at statistics is increasingly important for marketers in the ever expanding and oversaturated digital marketing space. However, analytical data analysis isn't for everyone and even if it is, it can be quite a complex process.
Here's a helping hand with a two-part guide on the topic that we hope is useful to any marketers who are trying to understand how to use analytics to inform their digital marketing strategy.
Want to improve your Google ranking? Reach more people? Get more customers? Follow this simple guide to keyword research...
Modern online marketing is all about creating useful website content that is valuable to your target audience, but to understand HOW to create useful content, you need to know WHY content is so important. This comes down to a fundamental shift in how people respond to marketing, and a much greater emphasis on encouraging potential customers to choose you by providing them with value.