This year I've made a point of offering my services to guest speak about digital marketing at several events. It’s become apparent that people benefit greatly from my help and knowledge, but more importantly it’s quickly becoming a core part of our inbound marketing mix here at The Blue Cube.
Digital marketing is perfect for manufacturing companies who are trying to modernise their marketing infrastructure, break into new markets or increase turnover.
Digital marketing is full of technical jargon. But if you want to grow your business online you need to really understand the terms. It is surprising what you think you know but actually the devil is always in the detail.
Every lead is different - so why do so many companies treat them as though they’re the same?
Every year carries its own marketing challenges, but 2018 is looking to be a particularly tough one.
It has been a challenging, exhilarating, and highly educational year at The Blue Cube, but we have finally done it: we are now a “Silver Tier” HubSpot Partner.
If you’re not sure what that means, it means we’ve taken another exciting step forwards in our inbound marketing journey.
And if you’re still not sure what “inbound marketing” is - you definitely need to read this blog.
Few things in business are more frustrating than spending time and money on something that doesn’t offer a decent return.
Historically, Facebook adverts have been seen as playful, personalised, and maybe even fluffy B2C marketing tools.
Today, though, they are just as important in a B2B company’s marketing arsenal.
Some business owners and marketers assume that writing a blog is an easy task. After all, how hard can it be?
Well, that depends on what you want to achieve. If you want to use a blog to demonstrate your company’s field expertise and generate new leads, mistakes are deceptively easy to make and can effectively ruin what should have been a great piece of content.
Here are 11 common blogging pitfalls, and how to transform them into winning strategies.