How to get started with content marketing

By Phill Burrows on 01-Jun-2018 12:36:45

Before you can begin with content marketing, you need a content marketing strategy that fits in with the rest of your digital marketing strategy.

If you’re getting a little hung up on what that means and what you need to do, here’s a simple checklist to follow to start your content marketing off right:

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3 quick ways to improve your email marketing strategy

By Rebecca Burrows on 04-May-2018 11:36:12

Email marketing remains one of the most effective ways to promote your business. By the end of 2019, the number of email users is projected to grow to 2.9 billion people.

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How to build SEO into your digital marketing strategy

By Rebecca Burrows on 06-Apr-2018 16:29:18

Search engine optimisation (SEO) practices are constantly evolving to keep pace with the way search engines are improving the way they deliver results. For example, in last week Google rolled out mobile-first indexing.

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5 reasons why event speaking should be in your inbound marketing mix

By Paul Wilcock on 16-Mar-2018 14:19:31

This year I've made a point of offering my services to guest speak about digital marketing at several events. It’s become apparent that people benefit greatly from my help and knowledge, but more importantly it’s quickly becoming a core part of our inbound marketing mix here at The Blue Cube.

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What digital marketing KPIs should manufacturing companies be measuring?

By Rebecca Burrows on 23-Feb-2018 12:26:44

One of the best things about digital marketing is that you can measure everything you can possibly think of with very detailed metrics. Page views, number of clicks, on–page conversions, open rates, emails sent... the list goes on and on. But how do you choose the right KPIs to focus on for your manufacturing business?

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How to market a manufacturing company

By Phill Burrows on 02-Feb-2018 16:08:38

Digital marketing is perfect for manufacturing companies who are trying to modernise their marketing infrastructure, break into new markets or increase turnover.

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