4 Reasons to build a modern website

By Blue Cube on 21-Jan-2019 10:40:18

Modern trends in website design are making things easier than ever for business owners. Whereas once they had to face the nightmare of old-fashioned, self-hosted websites, owners can now enjoy the many benefits of hosted platforms, taking the stress and cost out building a site and giving them the time and space they need to focus on running their operations.

Continue Reading

6 Benefits of Shopify eCommerce Design

By Blue Cube on 16-Jan-2019 09:53:12

The new year is a time when website business owners set out their goals and challenges for the year. It's a great time to build a new website, but which platform should you use, and why?

Continue Reading

How to get started with content marketing

By Blue Cube on 01-Jun-2018 12:36:45

Before you can begin with content marketing, you need a content marketing strategy that fits in with the rest of your digital marketing strategy.

If you’re getting a little hung up on what that means and what you need to do, here’s a simple checklist to follow to start your content marketing off right:

Continue Reading

3 quick ways to improve your email marketing strategy

By Blue Cube on 04-May-2018 11:36:12

Email marketing remains one of the most effective ways to promote your business. By the end of 2019, the number of email users is projected to grow to 2.9 billion people.

Continue Reading

How to build SEO into your digital marketing strategy

By Blue Cube on 06-Apr-2018 16:29:18

Search engine optimisation (SEO) practices are constantly evolving to keep pace with the way search engines are improving the way they deliver results. For example, in last week Google rolled out mobile-first indexing.

Continue Reading

5 reasons why event speaking should be in your inbound marketing mix

By Blue Cube on 16-Mar-2018 14:19:31

This year I've made a point of offering my services to guest speak about digital marketing at several events. It’s become apparent that people benefit greatly from my help and knowledge, but more importantly it’s quickly becoming a core part of our inbound marketing mix here at The Blue Cube.

Continue Reading

What digital marketing KPIs should manufacturing companies be measuring?

By Blue Cube on 23-Feb-2018 12:26:44

One of the best things about digital marketing is that you can measure everything you can possibly think of with very detailed metrics. Page views, number of clicks, on–page conversions, open rates, emails sent... the list goes on and on. But how do you choose the right KPIs to focus on for your manufacturing business?

Continue Reading

How to market a manufacturing company

By Blue Cube on 02-Feb-2018 16:08:38

Digital marketing is perfect for manufacturing companies who are trying to modernise their marketing infrastructure, break into new markets or increase turnover.

Continue Reading