WordPress is the platform used by millions globally to set up websites for business use, personal use and online shops. In fact 27% of all websites online in 2018 use WordPress (Whoishostingthis.com).
Blogging for a small businesses is an essential online marketing tool, similar to email or social media marketing. But because it takes a very different form to most marketing practices, it can be hard for business owners to see benefits immediately.
With that said, there are some big advantages that many companies miss. Let’s take a look at what your business could achieve if it started blogging today.
Before you can begin with content marketing, you need a content marketing strategy that fits in with the rest of your digital marketing strategy.
If you’re getting a little hung up on what that means and what you need to do, here’s a simple checklist to follow to start your content marketing off right:
Every lead is different - so why do so many companies treat them as though they’re the same?
The value of content
Most B2B directors have heard by now that their company should be producing more content - but what’s the point?