Inbound MarketingMarketing
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Website content: why is it important for online marketing?

Modern online marketing is all about creating useful website content that is valuable to your target audience, but to understand HOW to create useful content, you need to know WHY content is so important. This comes down to a fundamental shift in how people respond to marketing, and a much greater emphasis on encouraging potential […]...
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4 things to examine during a website audit

Marketing managers who are looking for a free website audit are faced with many automated tools. However there aren’t that many that provide anything with meaning or context. To help with this we’ve recently been working on our website audit process with the aim of improving our analysis. Based on our own customer research we […]...