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11 common business blogging mistakes

Some business owners and marketers assume that writing a blog is an easy task. After all, how hard can it be? Well, that depends on what you want to achieve. If you want to use a blog to demonstrate your company’s field expertise and generate new leads, mistakes are deceptively easy to make and can […]...
Marketing
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How to use analytics for digital marketing

Analytics for marketers – Part 1 Welcome back! In this two-part series, we are helping marketers collect the necessary data against their campaigns to make smarter decisions when it comes to digital marketing. If you’ve just landed on this post, you may first want to have a read of Part One, which looks at tips […]...
Marketing
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Choosing the right analytics tool for digital marketing

Analytics for marketers – Part 2 Analytics. Data insight. Fact finding. Number crunching. Whatever you want to call it, taking a good hard look at statistics is increasingly important for marketers in the ever expanding and oversaturated digital marketing space. However, analytical data analysis isn’t for everyone and even if it is, it can be […]...
Inbound MarketingMarketing
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Website content: why is it important for online marketing?

Modern online marketing is all about creating useful website content that is valuable to your target audience, but to understand HOW to create useful content, you need to know WHY content is so important. This comes down to a fundamental shift in how people respond to marketing, and a much greater emphasis on encouraging potential […]...
Marketing
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4 things to examine during a website audit

Marketing managers who are looking for a free website audit are faced with many automated tools. However there aren’t that many that provide anything with meaning or context. To help with this we’ve recently been working on our website audit process with the aim of improving our analysis. Based on our own customer research we […]...