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11 website go-live tips you should definitely not forget

By Phill Burrows on 12-May-2017 13:43:25

Great news, you’ve got your new website ready for launch. Even more exciting if it’s built using growth-driven-design, either way you on the path to improvement and increased success.

By my count we’ve launched around 250+ websites and over the years we’ve developed our own pre-launch checklist to ensure our customer websites go-live smoothly.

We’ve put together a few notes below to help you make sure nothing gets missed.

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The growth-driven-design secret (don't tell everyone!)

By Phill Burrows on 04-May-2017 16:49:19

"Website redesign” - the dreaded phrase.

I know your company has been putting it off for months, and it hasn't been a priority. However, your sales team is complaining, your competitors are moving forward, and customers are noticing. You're becoming embarrassed to direct people to it.

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9 important things to include in your website brief

By Phill Burrows on 25-Apr-2017 16:02:59

Creating a website briefing document which will be sent out to a shortlist of digital agencies is your chance to pitch your business and invite serious input and feedback about your project.

A well written brief should encapsulate all of your requirements, including creative, marketing communications and any technical aspects. You’ll need to provide some background and reasoning for your requirements which help provide context.

Remember - don’t try and describe the solution. That’s what you want the agency to provide back to you.

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How to get started with Inbound Marketing

By Phill Burrows on 12-Apr-2017 16:00:00


Gone are the old days of publishing blog posts which talk about you. Seriously, your visitors don’t want to read about how great you are, what awards you have won, where your office is moving to or anything else that is ‘you’-orientated.

Nor do users want to use old fashioned websites that are stuffed full of boring content, and over-optimised with keywords in the hope of manipulating Search Engine Results Pages (SERPS). This is the old way of handling SEO and website content. It's old and it's no longer effective.

What users do want is to find useful content that helps them to solve a specific problem.

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The benefits of a website retainer relationship

By Phill Burrows on 03-Apr-2017 15:58:00

Over 12 years experience proves to me that the traditional website design process is brokenIt's becoming harder to demonstrate value to clients who are trying to achive two things:

  • Increase business growth
  • Reduce their costs

Fixed client budgets drive down agency cost, and end up with a rush at the end of the project to try and launch a website on time and within budget. 

This is one of my frustrations - the client/agency engagement dynamic. What’s best for us, and what is best for our clients needs to be the same thing. Only then can we produce our best work, wow our clients and ultimately contribute to their success.

This is why I am moving The Blue Cube away from fixed cost projects and introducing the benefits of a retainer agreement for companies who are serious about growth. It will enable us to get right alongside our clients and help drive them forward.

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