Hook your ideal customers with B2B Facebook ads

By Blue Cube on 20-Sep-2017 17:22:57

If your team isn’t advertising on the world’s most popular social media network, where, according to Buzzsumo and Fractl, over 90% of the world’s social sharing takes place, you need to find out why.

Historically, Facebook adverts have been seen as playful, personalised, and maybe even fluffy B2C marketing tools.

Today, though, they are just as important in a B2B company’s marketing arsenal.

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5 SEO dos-and-don’ts for B2Bs

By Blue Cube on 15-Sep-2017 16:19:21

Over recent years, several Google updates have taken to punishing the “black hat” SEO tricks that were once effective at raising a website’s profile.

Topics: SEO Strategy
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11 common business blogging mistakes

By Blue Cube on 08-Sep-2017 15:40:04

Some business owners and marketers assume that writing a blog is an easy task. After all, how hard can it be?

Well, that depends on what you want to achieve. If you want to use a blog to demonstrate your company’s field expertise and generate new leads, mistakes are deceptively easy to make and can effectively ruin what should have been a great piece of content.

Here are 11 common blogging pitfalls, and how to transform them into winning strategies.

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4 simple reasons why your website should be mobile-optimised

By Blue Cube on 29-Aug-2017 11:43:54

If you're like me, your phone is one of the first things you'll reach for in the morning. It’s also the last thing I glance at before going to sleep.

There’s little point in denying that our smartphones have taken over a large chunk of everyday life. They are used to set timers, check the weather, write to-do lists, take photographs, make bank transfers, map out journeys, watch movies, buy clothes, play games, read the news, listen to music and meet potential partners. Sometimes, they are even used to call people (shock, horror). In an era where the population is at risk from “text neck”, we are relying on our handheld devices more than ever before. 

Topics: Marketing
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How to leverage analytics for Inbound Marketing

By Blue Cube on 24-Aug-2017 16:16:10

Analytics for marketers – Part 1

Welcome back! In this two-part series, we are helping marketers collect the necessary data against their campaigns to make smarter decisions when it comes to digital marketing. If you’ve just landed on this post, you may first want to have a read of Part One, which looks at tips on how to choose the right analytics tool.

Topics: Marketing
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Choosing the right analytics tool for digital marketing

By Blue Cube on 16-Aug-2017 11:26:59

Analytics for marketers – Part 2

Analytics. Data insight. Fact finding. Number crunching. Whatever you want to call it, taking a good hard look at statistics is increasingly important for marketers in the ever expanding and oversaturated digital marketing space. However, analytical data analysis isn't for everyone and even if it is, it can be quite a complex process.

Here's a helping hand with a two-part guide on the topic that we hope is useful to any marketers who are trying to understand how to use analytics to inform their digital marketing strategy.

Topics: Marketing
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Beginners’ guide to keyword research

By Blue Cube on 28-Jul-2017 12:49:03

Want to improve your Google ranking? Reach more people? Get more customers? Follow this simple guide to keyword research...

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How IT support companies can build more website leads

By Blue Cube on 05-Jul-2017 13:04:48

As an IT support company owner you have both limited time and resources to invest into marketing. You also have ambitions to grow your business. This presents a real challenge. How do you handle digital marketing for your company whilst trying to grow it at the same time? The answer is a solid Inbound Marketing strategy that will be sustainable and measurable.

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How to create buyer personas

By Blue Cube on 23-Jun-2017 16:13:43

All successful content strategies start with an in-depth understanding of your customer persona. Without doing this groundwork, you could produce pages and pages of content, dozens of infographics, and hundreds of videos, and still fail to connect with your intended audience. With this in mind this blog post examines how to create buyer personas. 

Topics: Personas
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