Website design
Having a strong online presence is no longer optional. An outdated website will be costing you new business. Not only does an poor website design reflect badly on your company’s brand and reputation but visitors are likely to be getting a poor experience. A poor experience means you are making it difficult for people to […]...
LinkedinMarketingSocial Media Marketing
There is little doubt that LinkedIn represents a greater opportunity for B2B companies than any other social network currently available. However, many manufacturing companies that I meet with are still ignoring the power of LinkedIn for generating new contacts and building relationships. ...
digital marketingmanufacturing
One of the best things about digital marketing is that you can measure everything you can possibly think of with very detailed metrics. Page views, number of clicks, on–page conversions, open rates, emails sent… the list goes on and on. But how do you choose the right KPIs to focus on for your manufacturing business?...
Inbound Marketingmanufacturing
Manufacturing in the UK is growing. UK factories grew their output for an eighth month in November 2017 according to data from the Office for National Statistics....
digital marketingInbound MarketingmanufacturingMarketing
Digital marketing is perfect for manufacturing companies who are trying to modernise their marketing infrastructure, break into new markets or increase turnover....
Inbound MarketingmanufacturingMarketingSEO Strategy
Digital marketing is full of technical jargon. But if you want to grow your business online you need to really understand the terms. It is surprising what you think you know but actually the devil is always in the detail....
manufacturingSocial Media Marketing
Social media is a great platform for direct communication with your customers, prospects, and employees. It is one of the best ways for growing your brand visibility and for distributing your content online....
Marketing
You’ve probably heard about the upcoming General Data Protection Regulation, which will change the legislation concerning data collection and storage practices. This will replace the Data Protection Act (DPA) and come into action in May 2018. It’s going to change the digital marketing landscape, puting the consumer rather than the company firmly in the driver’s seat....
Inbound Marketing
Every year carries its own marketing challenges, but 2018 is looking to be a particularly tough one....
Content Creation
The value of content Most B2B directors have heard by now that their company should be producing more content – but what’s the point?...
