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What digital marketing KPIs should manufacturing companies be measuring?

One of the best things about digital marketing is that you can measure everything you can possibly think of with very detailed metrics. Page views, number of clicks, on–page conversions, open rates, emails sent… the list goes on and on. But how do you choose the right KPIs to focus on for your manufacturing business?...
Marketing
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6 steps to prepare your business for GDPR

You’ve probably heard about the upcoming General Data Protection Regulation, which will change the legislation concerning data collection and storage practices. This will replace the Data Protection Act (DPA) and come into action in May 2018. It’s going to change the digital marketing landscape, puting the consumer rather than the company firmly in the driver’s seat....