Every lead is different - so why do so many companies treat them as though they’re the same?
You've probably heard about the upcoming General Data Protection Regulation, which will change the legislation concerning data collection and storage practices. This will replace the Data Protection Act (DPA) and come into action in May 2018. It's going to change the digital marketing landscape, puting the consumer rather than the company firmly in the driver's seat.
Every year carries its own marketing challenges, but 2018 is looking to be a particularly tough one.
The value of content
Most B2B directors have heard by now that their company should be producing more content - but what’s the point?
It has been a challenging, exhilarating, and highly educational year at The Blue Cube, but we have finally done it: we are now a “Silver Tier” HubSpot Partner.
If you’re not sure what that means, it means we’ve taken another exciting step forwards in our inbound marketing journey.
And if you’re still not sure what “inbound marketing” is - you definitely need to read this blog.
In 2017, buyers no longer need salespeople to tell them what to buy. Prospects now use the internet and do their own research into products, and for this reason, the buyer-seller relationship has changed radically.
How does the owner of a business provide his sales team with the ability to connect with buyers who are searching for their products? This blog post provides a basic overview of the inbound sales process and looks at how sales people can develop new business connections in an inbound way.
My journey through the Hubspot Pipeline Generation Bootcamp with Dan Tyre
You would think that after over 10 years in sales, I would be up for any challenge - but in 2017, the thought of making cold calls to a company I have never spoken to gave me an image of my time leaking through a bucket with a massive hole in the bottom!
Few things in business are more frustrating than spending time and money on something that doesn’t offer a decent return.
Without well-written meta tags, your company website may fail to rank, web searchers will not click your description, and you will lose clicks and potential customers.
Metadata is information about a website page that users do not see. It makes up part of the website code and offers external sources such as search engines information about the site.