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4 simple reasons why your website should be mobile-optimised

By Phill Burrows on 29-Aug-2017 11:43:54

If you're like me, your phone is one of the first things you'll reach for in the morning. It’s also the last thing I glance at before going to sleep.

There’s little point in denying that our smartphones have taken over a large chunk of everyday life. They are used to set timers, check the weather, write to-do lists, take photographs, make bank transfers, map out journeys, watch movies, buy clothes, play games, read the news, listen to music and meet potential partners. Sometimes, they are even used to call people (shock, horror). In an era where the population is at risk from “text neck”, we are relying on our handheld devices more than ever before. 

Topics: Marketing
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How to leverage analytics for marketing

By Phill Burrows on 24-Aug-2017 16:16:10

Analytics for marketers – Part 1

Welcome back! In this two-part series, we are helping marketers collect the necessary data against their campaigns to make smarter decisions when it comes to digital marketing. If you’ve just landed on this post, you may first want to have a read of Part One, which looks at tips on how to choose the right analytics tool.

Topics: Marketing
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Choosing the right analytics tool for digital marketing

By Phill Burrows on 16-Aug-2017 11:26:59

Analytics for marketers – Part 2

Analytics. Data insight. Fact finding. Number crunching. Whatever you want to call it, taking a good hard look at statistics is increasingly important for marketers in the ever expanding and oversaturated digital marketing space. However, analytical data analysis isn't for everyone and even if it is, it can be quite a complex process.

Here's a helping hand with a two-part guide on the topic that we hope is useful to any marketers who are trying to understand how to use analytics to inform their digital marketing strategy.

Topics: Marketing
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Beginners’ guide to keyword research

By Phill Burrows on 28-Jul-2017 12:49:03

Want to improve your Google ranking? Reach more people? Get more customers? Follow this simple guide to keyword research...

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How IT support companies can build more website leads

By Phill Burrows on 05-Jul-2017 13:04:48

As an IT support company owner you have both limited time and resources to invest into marketing. You also have ambitions to grow your business. This presents a real challenge. How do you handle digital marketing for your company whilst trying to grow it at the same time? The answer is a solid Inbound Marketing strategy that will be sustainable and measurable.

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How to create buyer personas (and reasons why you should)

By Phill Burrows on 23-Jun-2017 16:13:43

All successful content strategies start with an in-depth understanding of your customer persona. Without doing this groundwork, you could produce pages and pages of content, dozens of infographics, and hundreds of videos, and still fail to connect with your intended audience. With this in mind this blog post examines how to create buyer personas. 

Topics: Personas
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Website content: why is it important for online marketing?

By Phill Burrows on 21-Jun-2017 15:57:33

Modern online marketing is all about creating useful website content that is valuable to your target audience, but to understand HOW to create useful content, you need to know WHY content is so important. This comes down to a fundamental shift in how people respond to marketing, and a much greater emphasis on encouraging potential customers to choose you by providing them with value.

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4 things to examine during a website audit

By Phill Burrows on 08-Jun-2017 17:24:48

Marketing managers who are looking for a free website audit are faced with many automated tools.

However there aren't that many that provide anything with meaning or context. To help with this we’ve recently been working on our website audit process with the aim of improving our analysis. Based on our own customer research we know that marketers are seeking specific feedback that help inform marketing desicion making.

Topics: Marketing
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How to increase call-to-action click through rates [for marketers]

By Phill Burrows on 25-May-2017 15:06:19

What is a Call to Action?

A Call to Action (or CTA) is an instruction to your website visitor to take a specific action. It is often a line of text which is paired with a button that encourages the reader to carry out a certain task, such as ‘Call us now’ or ‘Sign up for our free trial’.

Topics: Marketing
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