Website content - why you’re losing customers without it

By Rebecca Burrows on 01-Dec-2017 14:37:13

The value of content

Most B2B directors have heard by now that their company should be producing more content - but what’s the point?

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Birmingham's top inbound marketers get silver!

By Rebecca Burrows on 28-Nov-2017 10:11:09

It has been a challenging, exhilarating, and highly educational year at The Blue Cube, but we have finally done it: we are now a “Silver Tier” HubSpot Partner.

If you’re not sure what that means, it means we’ve taken another exciting step forwards in our inbound marketing journey.

And if you’re still not sure what “inbound marketing” is - you definitely need to read this blog.

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How to identify good fit prospects using the inbound sales process

By Phill Burrows on 16-Nov-2017 14:32:31

In 2017, buyers no longer need salespeople to tell them what to buy. Prospects now use the internet and do their own research into products, and for this reason, the buyer-seller relationship has changed radically.

How does the owner of a business provide his sales team with the ability to connect with buyers who are searching for their products? This blog post provides a basic overview of the inbound sales process and looks at how sales people can develop new business connections in an inbound way.

Topics: Inbound Sales
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Cold calling - no thanks! I’m too busy!

By Paul Wilcock on 09-Nov-2017 10:19:14

My journey through the Hubspot Pipeline Generation Bootcamp with Dan Tyre

You would think that after over 10 years in sales, I would be up for any challenge - but in 2017, the thought of making cold calls to a company I have never spoken to gave me an image of my time leaking through a bucket with a massive hole in the bottom!

Topics: Inbound Sales
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6 reasons your website doesn’t convert visitors into leads

By Rebecca Burrows on 02-Nov-2017 11:58:59

Few things in business are more frustrating than spending time and money on something that doesn’t offer a decent return.

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How to write meta tags that skyrocket your click rates

By Rebecca Burrows on 29-Sep-2017 14:55:45

Without well-written meta tags, your company website may fail to rank, web searchers will not click your description, and you will lose clicks and potential customers.

Metadata is information about a website page that users do not see. It makes up part of the website code and offers external sources such as search engines information about the site.

Topics: SEO Strategy
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Hook your ideal customers with B2B Facebook ads

By Rebecca Burrows on 20-Sep-2017 17:22:57

If your team isn’t advertising on the world’s most popular social media network, where, according to Buzzsumo and Fractl, over 90% of the world’s social sharing takes place, you need to find out why.

Historically, Facebook adverts have been seen as playful, personalised, and maybe even fluffy B2C marketing tools.

Today, though, they are just as important in a B2B company’s marketing arsenal.

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5 SEO dos-and-don’ts for B2Bs

By Rebecca Burrows on 15-Sep-2017 16:19:21

Over recent years, several Google updates have taken to punishing the “black hat” SEO tricks that were once effective at raising a website’s profile.

Topics: SEO Strategy
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11 common business blogging mistakes

By Rebecca Burrows on 08-Sep-2017 15:40:04

Some business owners and marketers assume that writing a blog is an easy task. After all, how hard can it be?

Well, that depends on what you want to achieve. If you want to use a blog to demonstrate your company’s field expertise and generate new leads, mistakes are deceptively easy to make and can effectively ruin what should have been a great piece of content.

Here are 11 common blogging pitfalls, and how to transform them into winning strategies.

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