Search engine optimisation (SEO) practices are constantly evolving to keep pace with the way search engines are improving the way they deliver results. For example, in last week Google rolled out mobile-first indexing.
This year I've made a point of offering my services to guest speak about digital marketing at several events. It’s become apparent that people benefit greatly from my help and knowledge, but more importantly it’s quickly becoming a core part of our inbound marketing mix here at The Blue Cube.
Having a strong online presence is no longer optional. An outdated website will be costing you new business. Not only does an poor website design reflect badly on your company’s brand and reputation but visitors are likely to be getting a poor experience. A poor experience means you are making it difficult for people to find the content they are looking for and even worse making it hard for them to get in touch with you to start that all important first conversation.
There is little doubt that LinkedIn represents a greater opportunity for B2B companies than any other social network currently available.
However, many manufacturing companies that I meet with are still ignoring the power of LinkedIn for generating new contacts and building relationships.
One of the best things about digital marketing is that you can measure everything you can possibly think of with very detailed metrics. Page views, number of clicks, on–page conversions, open rates, emails sent... the list goes on and on. But how do you choose the right KPIs to focus on for your manufacturing business?
Manufacturing in the UK is growing. UK factories grew their output for an eighth month in November 2017 according to data from the Office for National Statistics.
Digital marketing is perfect for manufacturing companies who are trying to modernise their marketing infrastructure, break into new markets or increase turnover.
Digital marketing is full of technical jargon. But if you want to grow your business online you need to really understand the terms. It is surprising what you think you know but actually the devil is always in the detail.
Social media is a great platform for direct communication with your customers, prospects, and employees. It is one of the best ways for growing your brand visibility and for distributing your content online.