An introduction to LinkedIn for Manufacturing Companies

By Rebecca Burrows on 02-Mar-2018 14:24:22

There is little doubt that LinkedIn represents a greater opportunity for B2B companies than any other social network currently available.

However, many manufacturing companies that I meet with are still ignoring the power of LinkedIn for generating new contacts and building relationships. 

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What digital marketing KPIs should manufacturing companies be measuring?

By Rebecca Burrows on 23-Feb-2018 12:26:44

One of the best things about digital marketing is that you can measure everything you can possibly think of with very detailed metrics. Page views, number of clicks, on–page conversions, open rates, emails sent... the list goes on and on. But how do you choose the right KPIs to focus on for your manufacturing business?

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7 reasons to grow your manufacturing business with inbound marketing

By Rebecca Burrows on 15-Feb-2018 15:10:06

Manufacturing in the UK is growing. UK factories grew their output for an eighth month in November 2017 according to data from the Office for National Statistics.

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How to market a manufacturing company

By Phill Burrows on 02-Feb-2018 16:08:38

Digital marketing is perfect for manufacturing companies who are trying to modernise their marketing infrastructure, break into new markets or increase turnover.

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27 digital marketing terms you need to know to grow your business online

By Rebecca Burrows on 26-Jan-2018 15:12:16

Digital marketing is full of technical jargon. But if you want to grow your business online you need to really understand the terms. It is surprising what you think you know but actually the devil is always in the detail.

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Why should manufacturing companies monitor social media?

By Rebecca Burrows on 19-Jan-2018 13:01:05

Social media is a great platform for direct communication with your customers, prospects, and employees. It is one of the best ways for growing your brand visibility and for distributing your content online.

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Is smart content part of your 2018 lead nurturing strategy?

By Paul Wilcock on 11-Jan-2018 15:54:09

Every lead is different - so why do so many companies treat them as though they’re the same?

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6 steps to prepare your business for GDPR

By Phill Burrows on 05-Jan-2018 16:52:17

You've probably heard about the upcoming General Data Protection Regulation, which will change the legislation concerning data collection and storage practices. This will replace the Data Protection Act (DPA) and come into action in May 2018. It's going to change the digital marketing landscape, puting the consumer rather than the company firmly in the driver's seat.

Topics: Marketing
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4 marketing challenges that inbound will solve in 2018

By Phill Burrows on 19-Dec-2017 11:24:21

Every year carries its own marketing challenges, but 2018 is looking to be a particularly tough one.

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