Manufacturing in the UK is growing. UK factories grew their output for an eighth month in November 2017 according to data from the Office for National Statistics.
Digital marketing is full of technical jargon. But if you want to grow your business online you need to really understand the terms. It is surprising what you think you know but actually the devil is always in the detail.
Social media is a great platform for direct communication with your customers, prospects, and employees. It is one of the best ways for growing your brand visibility and for distributing your content online.
The value of content
Most B2B directors have heard by now that their company should be producing more content - but what’s the point?
It has been a challenging, exhilarating, and highly educational year at The Blue Cube, but we have finally done it: we are now a “Silver Tier” HubSpot Partner.
If you’re not sure what that means, it means we’ve taken another exciting step forwards in our inbound marketing journey.
And if you’re still not sure what “inbound marketing” is - you definitely need to read this blog.
Few things in business are more frustrating than spending time and money on something that doesn’t offer a decent return.
Without well-written meta tags, your company website may fail to rank, web searchers will not click your description, and you will lose clicks and potential customers.
Metadata is information about a website page that users do not see. It makes up part of the website code and offers external sources such as search engines information about the site.
Historically, Facebook adverts have been seen as playful, personalised, and maybe even fluffy B2C marketing tools.
Today, though, they are just as important in a B2B company’s marketing arsenal.