Phill Burrows

Blog author: Phill Burrows
Phill is a Hubspot certified inbound professional and is passionate about helping people in all aspects of digital marketing. Phill provides advice on SEO, growth driven design and digital strategy.

Recent Posts

How to get started with Inbound Marketing

By Phill Burrows on 12-Apr-2017 16:00:00


Gone are the old days of publishing blog posts which talk about you. Seriously, your visitors don’t want to read about how great you are, what awards you have won, where your office is moving to or anything else that is ‘you’-orientated.

Nor do users want to use old fashioned websites that are stuffed full of boring content, and over-optimised with keywords in the hope of manipulating Search Engine Results Pages (SERPS). This is the old way of handling SEO and website content. It's old and it's no longer effective.

What users do want is to find useful content that helps them to solve a specific problem.

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The benefits of a website retainer relationship

By Phill Burrows on 03-Apr-2017 15:58:00

Over 12 years experience proves to me that the traditional website design process is brokenIt's becoming harder to demonstrate value to clients who are trying to achive two things:

  • Increase business growth
  • Reduce their costs

Fixed client budgets drive down agency cost, and end up with a rush at the end of the project to try and launch a website on time and within budget. 

This is one of my frustrations - the client/agency engagement dynamic. What’s best for us, and what is best for our clients needs to be the same thing. Only then can we produce our best work, wow our clients and ultimately contribute to their success.

This is why I am moving The Blue Cube away from fixed cost projects and introducing the benefits of a retainer agreement for companies who are serious about growth. It will enable us to get right alongside our clients and help drive them forward.

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