Over 12 years experience proves to me that the traditional website design process is broken. It's becoming harder to demonstrate value to clients who are trying to achive two things:
- Increase business growth
- Reduce their costs
Fixed client budgets drive down agency cost, and end up with a rush at the end of the project to try and launch a website on time and within budget.
This is one of my frustrations - the client/agency engagement dynamic. What’s best for us, and what is best for our clients needs to be the same thing. Only then can we produce our best work, wow our clients and ultimately contribute to their success.
This is why I am moving The Blue Cube away from fixed cost projects and introducing the benefits of a retainer agreement for companies who are serious about growth. It will enable us to get right alongside our clients and help drive them forward.