Gone are the old days of publishing blog posts which talk about you. Seriously, your visitors don’t want to read about how great you are, what awards you have won, where your office is moving to or anything else that is ‘you’-orientated.
Nor do users want to use old fashioned websites that are stuffed full of boring content, and over-optimised with keywords in the hope of manipulating Search Engine Results Pages (SERPS). This is the old way of handling SEO and website content. It's old and it's no longer effective.
What users do want is to find useful content that helps them to solve a specific problem.