Phill Burrows

Blog author: Phill Burrows
Phill is a Hubspot certified inbound professional and is passionate about helping people in all aspects of digital marketing. Phill provides advice on SEO, growth driven design and digital strategy.

Recent Posts

Beginners’ guide to keyword research

By Phill Burrows on 28-Jul-2017 12:49:03

Want to improve your Google ranking? Reach more people? Get more customers? Follow this simple guide to keyword research...

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How IT support companies can build more website leads

By Phill Burrows on 05-Jul-2017 13:04:48

As an IT support company owner you have both limited time and resources to invest into marketing. You also have ambitions to grow your business. This presents a real challenge. How do you handle digital marketing for your company whilst trying to grow it at the same time? The answer is a solid Inbound Marketing strategy that will be sustainable and measurable.

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How to create buyer personas

By Phill Burrows on 23-Jun-2017 16:13:43

All successful content strategies start with an in-depth understanding of your customer persona. Without doing this groundwork, you could produce pages and pages of content, dozens of infographics, and hundreds of videos, and still fail to connect with your intended audience. With this in mind this blog post examines how to create buyer personas. 

Topics: Personas
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Website content: why is it important for online marketing?

By Phill Burrows on 21-Jun-2017 15:57:33

Modern online marketing is all about creating useful website content that is valuable to your target audience, but to understand HOW to create useful content, you need to know WHY content is so important. This comes down to a fundamental shift in how people respond to marketing, and a much greater emphasis on encouraging potential customers to choose you by providing them with value.

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4 things to examine during a website audit

By Phill Burrows on 08-Jun-2017 17:24:48

Marketing managers who are looking for a free website audit are faced with many automated tools.

However there aren't that many that provide anything with meaning or context. To help with this we’ve recently been working on our website audit process with the aim of improving our analysis. Based on our own customer research we know that marketers are seeking specific feedback that help inform marketing desicion making.

Topics: Marketing
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How to increase call-to-action click through rates

By Phill Burrows on 25-May-2017 15:06:19

What is a Call to Action?

A Call to Action (or CTA) is an instruction to your website visitor to take a specific action. It is often a line of text which is paired with a button that encourages the reader to carry out a certain task, such as ‘Call us now’ or ‘Sign up for our free trial’.

Topics: Marketing
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11 website go-live tips you should definitely not forget

By Phill Burrows on 12-May-2017 13:43:25

Great news, you’ve got your new website ready for launch. Even more exciting if it’s built using growth-driven-design, either way you on the path to improvement and increased success.

By my count we’ve launched around 250+ websites and over the years we’ve developed our own pre-launch checklist to ensure our customer websites go-live smoothly.

We’ve put together a few notes below to help you make sure nothing gets missed.

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The growth-driven-design secret (don't tell everyone!)

By Phill Burrows on 04-May-2017 16:49:19

"Website redesign” - the dreaded phrase.

I know your company has been putting it off for months, and it hasn't been a priority. However, your sales team is complaining, your competitors are moving forward, and customers are noticing. You're becoming embarrassed to direct people to it.

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9 important things to include in your website brief

By Phill Burrows on 25-Apr-2017 16:02:59

Creating a website briefing document which will be sent out to a shortlist of digital agencies is your chance to pitch your business and invite serious input and feedback about your project.

A well written brief should encapsulate all of your requirements, including creative, marketing communications and any technical aspects. You’ll need to provide some background and reasoning for your requirements which help provide context.

Remember - don’t try and describe the solution. That’s what you want the agency to provide back to you.

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