If you run a business, it’s natural to want to promote your brand, encourage new customers to take an interest in what you do, and ultimately, convert that initial contact into a customer.
Before you can begin with content marketing, you need a content marketing strategy that fits in with the rest of your digital marketing strategy.
If you’re getting a little hung up on what that means and what you need to do, here’s a simple checklist to follow to start your content marketing off right:
Local SEO (Search Engine Optimisation) or local search marketing is a digital marketing tactic used by businesses to promote products and services to local customers. Improving your local SEO will help boost your online visibility and get you seen by more potential customers.
Digital marketing is perfect for manufacturing companies who are trying to modernise their marketing infrastructure, break into new markets or increase turnover.
You've probably heard about the upcoming General Data Protection Regulation, which will change the legislation concerning data collection and storage practices. This will replace the Data Protection Act (DPA) and come into action in May 2018. It's going to change the digital marketing landscape, puting the consumer rather than the company firmly in the driver's seat.
Every year carries its own marketing challenges, but 2018 is looking to be a particularly tough one.
In 2017, buyers no longer need salespeople to tell them what to buy. Prospects now use the internet and do their own research into products, and for this reason, the buyer-seller relationship has changed radically.
How does the owner of a business provide his sales team with the ability to connect with buyers who are searching for their products? This blog post provides a basic overview of the inbound sales process and looks at how sales people can develop new business connections in an inbound way.
If you're like me, your phone is one of the first things you'll reach for in the morning. It’s also the last thing I glance at before going to sleep.
There’s little point in denying that our smartphones have taken over a large chunk of everyday life. They are used to set timers, check the weather, write to-do lists, take photographs, make bank transfers, map out journeys, watch movies, buy clothes, play games, read the news, listen to music and meet potential partners. Sometimes, they are even used to call people (shock, horror). In an era where the population is at risk from “text neck”, we are relying on our handheld devices more than ever before.