Digital marketing is perfect for manufacturing companies who are trying to modernise their marketing infrastructure, break into new markets or increase turnover.
You've probably heard about the upcoming General Data Protection Regulation, which will change the legislation concerning data collection and storage practices. This will replace the Data Protection Act (DPA) and come into action in May 2018. It's going to change the digital marketing landscape, puting the consumer rather than the company firmly in the driver's seat.
Every year carries its own marketing challenges, but 2018 is looking to be a particularly tough one.
In 2017, buyers no longer need salespeople to tell them what to buy. Prospects now use the internet and do their own research into products, and for this reason, the buyer-seller relationship has changed radically.
How does the owner of a business provide his sales team with the ability to connect with buyers who are searching for their products? This blog post provides a basic overview of the inbound sales process and looks at how sales people can develop new business connections in an inbound way.
Every company striving for success should want to know whether its marketing efforts are hitting home runs or being left behind in the dust.
Inbound marketing has been huge in the States for a while now. In a world where interruptive tactics are rapidly losing momentum, UK companies are finally recognising the power and importance of inbound.
If you're like me, your phone is one of the first things you'll reach for in the morning. It’s also the last thing I glance at before going to sleep.
There’s little point in denying that our smartphones have taken over a large chunk of everyday life. They are used to set timers, check the weather, write to-do lists, take photographs, make bank transfers, map out journeys, watch movies, buy clothes, play games, read the news, listen to music and meet potential partners. Sometimes, they are even used to call people (shock, horror). In an era where the population is at risk from “text neck”, we are relying on our handheld devices more than ever before.
Analytics for marketers – Part 1
Welcome back! In this two-part series, we are helping marketers collect the necessary data against their campaigns to make smarter decisions when it comes to digital marketing. If you’ve just landed on this post, you may first want to have a read of Part One, which looks at tips on how to choose the right analytics tool.
Analytics for marketers – Part 2
Analytics. Data insight. Fact finding. Number crunching. Whatever you want to call it, taking a good hard look at statistics is increasingly important for marketers in the ever expanding and oversaturated digital marketing space. However, analytical data analysis isn't for everyone and even if it is, it can be quite a complex process.
Here's a helping hand with a two-part guide on the topic that we hope is useful to any marketers who are trying to understand how to use analytics to inform their digital marketing strategy.