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7 reasons to grow your manufacturing business with inbound marketing

By Rebecca Burrows on 15-Feb-2018 15:10:06

Manufacturing in the UK is growing. UK factories grew their output for an eighth month in November 2017 according to data from the Office for National Statistics.

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How digital marketing for manufacturing companies can attract better website leads

By Phill Burrows on 02-Feb-2018 16:08:38

Digital marketing is perfect for manufacturing companies who are trying to modernise their marketing infrastructure, break into new markets or increase turnover.

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27 digital marketing terms you need to know to grow your business online

By Rebecca Burrows on 26-Jan-2018 15:12:16

Digital marketing is full of technical jargon. But if you want to grow your business online you need to really understand the terms. It is surprising what you think you know but actually the devil is always in the detail.

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Why should manufacturing companies monitor social media?

By Rebecca Burrows on 19-Jan-2018 13:01:05

Social media is a great platform for direct communication with your customers, prospects, and employees. It is one of the best ways for growing your brand visibility and for distributing your content online.

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Is smart content part of your 2018 lead nurturing strategy?

By Paul Wilcock on 11-Jan-2018 15:54:09

Every lead is different - so why do so many companies treat them as though they’re the same?

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6 steps to prepare your business for GDPR

By Phill Burrows on 05-Jan-2018 16:52:17

You've probably heard about the upcoming General Data Protection Regulation, which will change the legislation concerning data collection and storage practices. This will replace the Data Protection Act (DPA) and come into action in May 2018. It's going to change the digital marketing landscape, puting the consumer rather than the company firmly in the driver's seat.

Topics: Marketing
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4 marketing challenges that inbound will solve in 2018

By Phill Burrows on 19-Dec-2017 11:24:21

Every year carries its own marketing challenges, but 2018 is looking to be a particularly tough one.

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Website content - why you’re losing customers without it

By Rebecca Burrows on 01-Dec-2017 14:37:13

The value of content

Most B2B directors have heard by now that their company should be producing more content - but what’s the point?

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Birmingham's top inbound marketers get silver!

By Rebecca Burrows on 28-Nov-2017 10:11:09

It has been a challenging, exhilarating, and highly educational year at The Blue Cube, but we have finally done it: we are now a “Silver Tier” HubSpot Partner.

If you’re not sure what that means, it means we’ve taken another exciting step forwards in our inbound marketing journey.

And if you’re still not sure what “inbound marketing” is - you definitely need to read this blog.

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How to identify good fit prospects using the inbound sales process

By Phill Burrows on 16-Nov-2017 14:32:31

In 2017, buyers no longer need salespeople to tell them what to buy. Prospects now use the internet and do their own research into products, and for this reason, the buyer-seller relationship has changed radically.

How does the owner of a business provide his sales team with the ability to connect with buyers who are searching for their products? This blog post provides a basic overview of the inbound sales process and looks at how sales people can develop new business connections in an inbound way.

Topics: Inbound Sales
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Cold calling - no thanks! I’m too busy!

By Paul Wilcock on 09-Nov-2017 10:19:14

My journey through the Hubspot Pipeline Generation Bootcamp with Dan Tyre

You would think that after over 10 years in sales, I would be up for any challenge - but in 2017, the thought of making cold calls to a company I have never spoken to gave me an image of my time leaking through a bucket with a massive hole in the bottom!

Topics: Inbound Sales
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6 reasons your website doesn’t convert visitors into leads

By Rebecca Burrows on 02-Nov-2017 11:58:59

Few things in business are more frustrating than spending time and money on something that doesn’t offer a decent return.

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Cyber security is getting boring!

By Gwilym Lewis on 25-Oct-2017 16:16:54

It seems that there isn’t a day that goes by without a lurid headline talking about how yet another large company or organisation has lost millions of people’s personal data into the shadowy world of hackers and cyber criminals.

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[Infographic] Are inbound marketers racing ahead?

By Phill Burrows on 19-Oct-2017 11:49:16

Every company striving for success should want to know whether its marketing efforts are hitting home runs or being left behind in the dust.

Inbound marketing has been huge in the States for a while now. In a world where interruptive tactics are rapidly losing momentum, UK companies are finally recognising the power and importance of inbound.

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How to write meta tags that skyrocket your click rates

By Rebecca Burrows on 29-Sep-2017 14:55:45

Without well-written meta tags, your company website may fail to rank, web searchers will not click your description, and you will lose clicks and potential customers.

Metadata is information about a website page that users do not see. It makes up part of the website code and offers external sources such as search engines information about the site.

Topics: SEO Strategy
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Hook your ideal customers with B2B Facebook ads

By Rebecca Burrows on 20-Sep-2017 17:22:57

If your team isn’t advertising on the world’s most popular social media network, where, according to Buzzsumo and Fractl, over 90% of the world’s social sharing takes place, you need to find out why.

Historically, Facebook adverts have been seen as playful, personalised, and maybe even fluffy B2C marketing tools.

Today, though, they are just as important in a B2B company’s marketing arsenal.

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5 SEO dos-and-don’ts for B2Bs

By Rebecca Burrows on 15-Sep-2017 16:19:21

Over recent years, several Google updates have taken to punishing the “black hat” SEO tricks that were once effective at raising a website’s profile.

Topics: SEO Strategy
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11 common business blogging mistakes

By Rebecca Burrows on 08-Sep-2017 15:40:04

Some business owners and marketers assume that writing a blog is an easy task. After all, how hard can it be?

Well, that depends on what you want to achieve. If you want to use a blog to demonstrate your company’s field expertise and generate new leads, mistakes are deceptively easy to make and can effectively ruin what should have been a great piece of content.

Download this amazing eBook and learn how to write content for your business

Here are 11 common blogging pitfalls, and how to transform them into winning strategies.

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4 simple reasons why your website should be mobile-optimised

By Phill Burrows on 29-Aug-2017 11:43:54

If you're like me, your phone is one of the first things you'll reach for in the morning. It’s also the last thing I glance at before going to sleep.

There’s little point in denying that our smartphones have taken over a large chunk of everyday life. They are used to set timers, check the weather, write to-do lists, take photographs, make bank transfers, map out journeys, watch movies, buy clothes, play games, read the news, listen to music and meet potential partners. Sometimes, they are even used to call people (shock, horror). In an era where the population is at risk from “text neck”, we are relying on our handheld devices more than ever before. 

Topics: Marketing
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How to leverage analytics for marketing

By Phill Burrows on 24-Aug-2017 16:16:10

Analytics for marketers – Part 1

Welcome back! In this two-part series, we are helping marketers collect the necessary data against their campaigns to make smarter decisions when it comes to digital marketing. If you’ve just landed on this post, you may first want to have a read of Part One, which looks at tips on how to choose the right analytics tool.

Topics: Marketing
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Choosing the right analytics tool for digital marketing

By Phill Burrows on 16-Aug-2017 11:26:59

Analytics for marketers – Part 2

Analytics. Data insight. Fact finding. Number crunching. Whatever you want to call it, taking a good hard look at statistics is increasingly important for marketers in the ever expanding and oversaturated digital marketing space. However, analytical data analysis isn't for everyone and even if it is, it can be quite a complex process.

Here's a helping hand with a two-part guide on the topic that we hope is useful to any marketers who are trying to understand how to use analytics to inform their digital marketing strategy.

Topics: Marketing
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Beginners’ guide to keyword research

By Phill Burrows on 28-Jul-2017 12:49:03

Want to improve your Google ranking? Reach more people? Get more customers? Follow this simple guide to keyword research...

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How IT support companies can build more website leads

By Phill Burrows on 05-Jul-2017 13:04:48

As an IT support company owner you have both limited time and resources to invest into marketing. You also have ambitions to grow your business. This presents a real challenge. How do you handle digital marketing for your company whilst trying to grow it at the same time? The answer is a solid Inbound Marketing strategy that will be sustainable and measurable.

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How to create buyer personas (and reasons why you should)

By Phill Burrows on 23-Jun-2017 16:13:43

All successful content strategies start with an in-depth understanding of your customer persona. Without doing this groundwork, you could produce pages and pages of content, dozens of infographics, and hundreds of videos, and still fail to connect with your intended audience. With this in mind this blog post examines how to create buyer personas. 

Topics: Personas
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Website content: why is it important for online marketing?

By Phill Burrows on 21-Jun-2017 15:57:33

Modern online marketing is all about creating useful website content that is valuable to your target audience, but to understand HOW to create useful content, you need to know WHY content is so important. This comes down to a fundamental shift in how people respond to marketing, and a much greater emphasis on encouraging potential customers to choose you by providing them with value.

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4 things to examine during a website audit

By Phill Burrows on 08-Jun-2017 17:24:48

Marketing managers who are looking for a free website audit are faced with many automated tools.

However there aren't that many that provide anything with meaning or context. To help with this we’ve recently been working on our website audit process with the aim of improving our analysis. Based on our own customer research we know that marketers are seeking specific feedback that help inform marketing desicion making.

Topics: Marketing
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How to increase call-to-action click through rates [for marketers]

By Phill Burrows on 25-May-2017 15:06:19

What is a Call to Action?

A Call to Action (or CTA) is an instruction to your website visitor to take a specific action. It is often a line of text which is paired with a button that encourages the reader to carry out a certain task, such as ‘Call us now’ or ‘Sign up for our free trial’.

Topics: Marketing
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11 website go-live tips you should definitely not forget

By Phill Burrows on 12-May-2017 13:43:25

Great news, you’ve got your new website ready for launch. Even more exciting if it’s built using growth-driven-design, either way you on the path to improvement and increased success.

By my count we’ve launched around 250+ websites and over the years we’ve developed our own pre-launch checklist to ensure our customer websites go-live smoothly.

We’ve put together a few notes below to help you make sure nothing gets missed.

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The growth-driven-design secret (don't tell everyone!)

By Phill Burrows on 04-May-2017 16:49:19

"Website redesign” - the dreaded phrase.

I know your company has been putting it off for months, and it hasn't been a priority. However, your sales team is complaining, your competitors are moving forward, and customers are noticing. You're becoming embarrassed to direct people to it.

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9 important things to include in your website brief

By Phill Burrows on 25-Apr-2017 16:02:59

Creating a website briefing document which will be sent out to a shortlist of digital agencies is your chance to pitch your business and invite serious input and feedback about your project.

A well written brief should encapsulate all of your requirements, including creative, marketing communications and any technical aspects. You’ll need to provide some background and reasoning for your requirements which help provide context.

Remember - don’t try and describe the solution. That’s what you want the agency to provide back to you.

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How to get started with Inbound Marketing

By Phill Burrows on 12-Apr-2017 16:00:00


Gone are the old days of publishing blog posts which talk about you. Seriously, your visitors don’t want to read about how great you are, what awards you have won, where your office is moving to or anything else that is ‘you’-orientated.

Nor do users want to use old fashioned websites that are stuffed full of boring content, and over-optimised with keywords in the hope of manipulating Search Engine Results Pages (SERPS). This is the old way of handling SEO and website content. It's old and it's no longer effective.

What users do want is to find useful content that helps them to solve a specific problem.

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The benefits of a website retainer relationship

By Phill Burrows on 03-Apr-2017 15:58:00

Over 12 years experience proves to me that the traditional website design process is brokenIt's becoming harder to demonstrate value to clients who are trying to achive two things:

  • Increase business growth
  • Reduce their costs

Fixed client budgets drive down agency cost, and end up with a rush at the end of the project to try and launch a website on time and within budget. 

This is one of my frustrations - the client/agency engagement dynamic. What’s best for us, and what is best for our clients needs to be the same thing. Only then can we produce our best work, wow our clients and ultimately contribute to their success.

This is why I am moving The Blue Cube away from fixed cost projects and introducing the benefits of a retainer agreement for companies who are serious about growth. It will enable us to get right alongside our clients and help drive them forward.

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