If you run a business, it’s natural to want to promote your brand, encourage new customers to take an interest in what you do, and ultimately, convert that initial contact into a customer.
Before you can begin with content marketing, you need a content marketing strategy that fits in with the rest of your digital marketing strategy.
If you’re getting a little hung up on what that means and what you need to do, here’s a simple checklist to follow to start your content marketing off right:
Local SEO (Search Engine Optimisation) or local search marketing is a digital marketing tactic used by businesses to promote products and services to local customers. Improving your local SEO will help boost your online visibility and get you seen by more potential customers.
Email marketing remains one of the most effective ways to promote your business. By the end of 2019, the number of email users is projected to grow to 2.9 billion people.
Expanding your network is arguably the most important aspect of marketing yourself on Linkedin. This blog post is designed to help busy business owners understand how to develop their personal Linkedin network.
Search engine optimisation (SEO) practices are constantly evolving to keep pace with the way search engines are improving the way they deliver results. For example, in last week Google rolled out mobile-first indexing.
This year I've made a point of offering my services to guest speak about digital marketing at several events. It’s become apparent that people benefit greatly from my help and knowledge, but more importantly it’s quickly becoming a core part of our inbound marketing mix here at The Blue Cube.
Having a strong online presence is no longer optional. An outdated website will be costing you new business. Not only does an poor website design reflect badly on your company’s brand and reputation but visitors are likely to be getting a poor experience. A poor experience means you are making it difficult for people to find the content they are looking for and even worse making it hard for them to get in touch with you to start that all important first conversation.