4 Reasons to build a modern website

Modern trends in website design are making things easier than ever for business owners. Whereas once they had to face the nightmare of old-fashioned, self-hosted websites, owners can now enjoy the many benefits of hosted platforms, taking the stress and cost out building a site and giving them the time and space they need to focus on running their operations.

Take a look at some of these website design trends that will benefit businesses over the next 12 months.

1. Content Clusters for Modern SEO

The idea of content clusters is to act as a halfway house between a landing page and a fully fleshed-out website. Content clusters are great for situations in which you want to promote more information than can be contained on a single landing page, but less than will fill an entire website library.

Content clusters work best when you have a limited amount of content arranged around a particular theme. You want to promote all related content, so each item has its own landing page, but you don’t want to create a new website (which you’ll have to update regularly to keep it relevant). Content clusters rarely need to be updated, so they take less work, but they’re also an effective way to do SEO, with each page providing links and shareability, boosting the performance of the others.

2. Marketing Automation

Marketing is a data-intensive process, and so business leaders are looking for new ways to automate it. Basically, marketing automation aims to take the legwork out of online marketing. But it’s a broad technology with many applications. You can use marketing automation when:

  • Sales and marketing are not communicating. You may need to automate the discovery of ideal leads who generate revenue for your business.
  • Connecting with customers at the right time. Automation can help you find people who are ready to buy right now.
  • Boost conversion rates. Automation can track metrics related to user engagement levels, helping you identify the type of people in your database most likely to make a purchase.

3. Reporting And User Behaviour

The more a business knows about its website users, the better. New websites come with the ability to track and collect data regarding user behaviour for a number of purposes.

  • Better ecommerce tracking. Do you host an ecommerce site? You can collect data on how people are sharing your content, which pieces of content they’re sharing, which files they download, and the widgets they interact with.
  • Cohort analysis. Businesses want to know about the behaviour of particular customer groups. Cohort analysis provides data on how “representative agents” behave on a website in response to particular pages or products.
  • Behavior flow. Behavioural allows you to track how users navigate your site using visual and data tools. You can see how they move from one page to another, where they get stuck, and what could be triggering them to leave your site.

4. CDN (Content Delivery Network) For Loading Speed

Business owners need web pages to load as quickly as possible. If they don’t then customers could click back out to search results and go to their competitor’s site instead, Over the next twelve, months, we’re likely to see a lot more interest in CDNs to improve site loading speeds. Business owners pay content delivery networks to host their content, be it for video streaming, software downloads or something else, and then those networks pay ISPs to deliver data to users faster. Through sensible choice of geographical locations, CDNs can boost the speed at which page elements load for end users.