Web Site Copywriting
Web site copywriting is arguably what drives the World Wide Web. Without content web sites would be nothing. The Blue Cube is a leader in well-written, search engine optimised content. We know what makes people read more, what holds their interest, and what works best in a highly competitive environment.
When search engines look at a web page with a view to deciding where it should be ranked in the search results, the little robots look for certain things and act according to certain rules they have been instructed to do. These are not thinking humans; they are software devices that cannot think. They examine the elements on a page and make simple decision based on what they find there.
It makes sense therefore to provide what they like to find on a page, balancing that against what a human visitor likes to find. It becomes very much a balancing act, in fact. A page perfectly designed for search engine robots would not necessarily be a user-friendly page that ordinary people would find interesting or useful, though advancing technology is closing the gap all the time.
In fact, search engine robots and humans look for pretty much the same thing. They both read the text to see what a page is about. If the headline is descriptive enough it should disclose what the page is themed on. For example, a web page headline that reads: “Web Site Copywriting” leaves little doubt about the page content. And reading further down the page, both robots and humans would expect to discover more about copywriting for web pages.
Web pages are generally based on a main keyword. The keyword is usually a short phrase, and it is chosen because of a number of factors. Ideally, a good keyword phrase will have lots of people searching for it every day, and very few other web pages competing against it. In reality this is usually not easy to find, but high searches and low competition is always desirable.
Increasingly, search engines are looking for web pages that are properly themed. This means that they expect the pages to include certain words and phrases that would naturally be included on a page that discusses a particular subject. Tests have shown that properly themed pages perform much better than ones that are not themed.
Theming pages for keyword optimisation
The Blue Cube is working in the forefront of web page theming. We understand the requirements and we have the experience in this field. The practice sometimes goes by the very technical sounding name of latent semantic indexing (LSI), but it is simply a logical way of designing a page so that it includes synonyms and alternative meanings, as well as closely related words in a way that allows the page to read easily and naturally – for both robots and humans.
The Blue Cube can craft your web pages in such a way that they read well, make sense and are structured properly. It is an art that will never become unpopular or go out of fashion on the World Wide Web as web pages depend on this level of proficiency for simple survival.
