Understanding Organic SEO
The term, organic SEO, is used to distinguish search engine results that rank naturally as opposed to the results that are paid for. However, the result need to be ranked high in order to be useful, so it is high search engine ranking natural results that is meant by organic SEO.
SEO, or search engine optimisation, refers to the manipulation that can legitimately be performed on the web pages of a web site. Saying that the manipulation should be legitimate does not in any way suggest that it’s possible to do something that is illegal, but rather that organic SEO needs to be done in a way that is approved by the search engines.
The terms, black hat and white hat are often bandied around. The reference goes back to the days of the early western movies when the good guys wore white hats, and the bad guys wore black hats.
You could therefore say that white hat SEO is natural organic SEO, and black hat SEO is the kind that the search engines do not approve of. Back hat methods can get your web site banned, in fact, but it is not illegal in any real sense of the actual law.
There are two basic kinds of SEO: on-page SEO and off-page SEO. On-page SEO refers to the things you can do on a web page to help it to rank well in the search engines.
The title tag should include your primary keyword and be relatively short. The description meta tag and the keyword meta tag should be included as well. Many search engines no longer use the keyword tag, but it won’t hurt, and might help to still use it.
The visible parts of the page should start with an H1 tag as the article headline. This should also include the primary keyword. The body of the article should have the primary keyword included in as natural a way as possible to a density of around 1% to 3%.
Off page organic SEO includes gaining external links back to the page. If the anchor of the link, the piece of text that can be clicked on, includes your primary keyword, this is by far the best kind of back link.