Starting a Web 2.0 Marketing Plan
Starting a Web 2.0 marketing plan is not really all that different from any other kind of marketing promotion, inasmuch as you need to plan it all out thoroughly beforehand if you hope to have a good level of success. Each of the various Web 2.0 sites are different. Some work in similar ways to others, but they are all standalone sites, each with its own idiosyncrasies, that you simply have to learn in order to fully understand.
Web sites like Digg, Propeller and Mixx are user-driven, as are most Web 2.0 properties. With Digg, for example, the popularity of news stories are decided by the users. When a story on a web page is submitted, which anyone can do, it stands as good a chance of being extremely popular as any story. However, those who see it decide whether or not that happens. If a viewer likes the story, he or she can click the Digg button to effectively vote for it. Positioning your site in this way is the basis of a good Web 2.0 marketing plan.
If enough people vote for it in a relatively short time period, the story could land on the front page of Digg, or whichever Web 2.0 site you have submitted to. A story on Digg’s front page will always get a huge amount of traffic in a very short space of time. The traffic spike will be sudden and overwhelming if you are not prepared for it. If, for example, your site that suddenly finds popularity on Digg, has a low bandwidth allowance with your web host, it will probably use up all the allowance in a matter of an hour or so. That’s why you have to be prepared to properly manage your Web 2.0 marketing plan.
Increasing traffic with Web 2.0 marketing
All of your Web 2.0 marketing plan efforts will not be runaway successes. However, you do have to work on the possibility that they will be. You need to have a sufficient bandwidth allowance to cope with the possibility of there being a sudden rush of traffic coming your way. If you don’t, you simply will not be able to maximise the moment if it happens and you will lose all of the potential.
Put simply, with your Web 2.0 marketing plan you should aim to persuade as many people as possible to vote for your story or site. Just getting the page bookmarked is good, but don’t leave it there. Make the story compelling and interesting. If you give enough people what they want, they will give you targeted traffic, which is what you want. That’s the essence of a good Web 2.0 marketing plan.
