Web Design UK, The Blue Cube professional Web Design, SEO, Hosting and E-marketing services in Redditch, Birmingham, Worcestershire, Warwickshire, UK.

Pay Per Click Campaign Management

Pay-per-Click Advertising (PPC) is one of the most successful ways of bringing substantial numbers of visitors at an affordable cost to your website. It is usually hosted by online advertising schemes such as Google Adwords or Yahoo! Search Marketing. Pay-per-click advertising requires experience to deliver the right level of ROI. Your knowledge and effective use of these skills will determine your level of success (or failure) in your web marketing.

The main search engines these days have their own unique results. With their “natural” listings, they examine the pages of your site with an automated process called “spidering”. This is the method of reading the relevant text in your website that make your site more or less relevant to a range of search terms, positioning you accordingly in the results of searches for those phrases.

Pay Per Click bidding enables you to gain rank on a range of selected keywords and key phrases. This is called the auction system. In this system, you make a bid, stating what you will pay for a particular person’s keyword/phrase search visit. The highest bidder automatically becomes number one in the “sponsored listings” for that phrase. You now pay the site the site the sum that you agreed in your bid, if someone clicks on the link and visits your site. You will drop a position if someone bids more than you for any keyword, and can be back at the top if you increase your bid amount.

Why do people use PPC? You can use PPC if your site has an unfriendly design structure. Secondly getting well ranked in the natural listings can take many months, PPC can bridge the gap by bringing visitors to your site within days.

How to set up a PPC Campaign:

Undertake Keyword Research
Pick your target keywords carefully. These are the phrases the search engines will use to locate your site. They are organised into groups and sub-groups of similar phrases which form the basis of the individual ads that make up your campaigns. There are lots of tools used for building these lists as well as reviewing them.

Measure the Traffic
You need an effective program to be able to measure the traffic throughout your website.

The report that we provide to you will not only show how many visitors you get, but also where they come from, what they searched for and which pages they actually viewed. It takes a look at the specific actions on the site and tracks the visitors who bought or enquired right back to their origin.

Write the Ad text
According to research, the way a PPC ad is written determines its success in drawing relevant visitors. Every ad needs to incorporate the searched for keyword, what is on offer to limit paid visits to interested parties, and it needs to be attractive and compelling enough to the visitors. All this must be done with just 95 characters, including enough space. To have the greatest success in PPC, one must methodically work on the ads to improve the click-through rate and the conversion rate.

Landing Pages
Where do your ads take your visitors to? To the page relevant to their search or to your homepage?

Select the right PPC Engines
Basically Google Adwords and Yahoo! are the two most important. There are other 3rd party sites, such AOL, MSN and the BBC that you can promote your search marketing. You can also use the smaller engines such as Mirago, Miva, WebFinder in the UK and many others. We would usually start with Google, then Yahoo! and add others if appropriate.

How much does this service cost?
We usually charge a one time fee for keyword research, setting up, writing and refining the ads. Then comes a monthly management fee for testing and measuring the results and refining the ads.

Copywriting SEO Techniques
Thu, 18 Feb 2010

Copywriting SEO techniques simply means writing website copy that is optimised for the major search engines. In the good old days, this usually meant having a main keyword phrase that was simply included in the body of the article to a density of around 5%. Some even advocated a higher density of 10%! For a while this worked reasonably well. Today you need something completely different. Here are a few copywriting tips to help you get the search results you want.

The Newsletter Opt In And It’s Advantages
Wed, 03 Feb 2010

The newsletter opt in has become almost ubiquitous on websites these days. No matter what the product or service of the site in question, it will more likely have a little newsletter opt-in box somewhere visible on the page. When a visitor fills in their name and email address, they will be eligible to receive a free newsletter. So, what exactly is a newsletter in the Internet sense?

The Value Of Bespoke Web Design
Thu, 21 Jan 2010

A bespoke web design is one that is custom made and unique to you. Because a design company has been asked to create web site especially for you, expect to pay more than you would if they were using a standard template, though perhaps edited for your particular needs. Of course, not all bespoke design companies are made the same. You need to know up front what you can expect to pay, what service they will provide and when they can be expected to deliver.

Web 2.0 Marketing Strategies
Wed, 20 Jan 2010

Web 2.0 marketing strategies have evolved over fairly recent times to become an important part of promotion for websites. Yet, still many people ask, "What is web 2.0?" It seems there is a lack of clear understanding about the technologies and techniques involved. A certain mystique surrounds the modern Internet for some people who remember the Internet of the 1990's with fondness, and are not too sure about the direction it is currently taking.

Read more about Web design, SEO and Marketing »

What matters to us is getting it right. How we achieve this - that is individual to the client