Social Media Consultancy

Social media is not a fad and it is for you. Since exploding onto the scene it has grown exponentially to become an integral part of online marketing. With millions of people engaged with social media every day, if you’re not using social media to talk to your audience, your competitors are.

The social media advantage

Social media isn’t something you should do because it’s the latest trend. It’s something you should do because it makes business sense. For example would you like to:

• Create a “BUZZ” around your company?
• Generate interest in your products and services?
• Help push traffic to your website?
• Enhance your online presence?
• Increase brand awareness?
• Focus on targeted markets through referral marketing?
• Build credibility and a stronger brand/reputation
• Engage audiences and create happier, more loyal customers
• Protect your reputation and combating misinformation
• Utilise cost-effective marketing where your audience do the promoting

If you answer YES to any of the points listed above then contact us to find out help we can help you!

What is social media?

A broad definition of social media is “people sharing information and having conversations online”. We’re talking about platforms like Facebook, LinkedIn, Twitter, YouTube and the myriad of blogs/content-sharing websites out there.

It’s the words ‘sharing’ and ‘conversations’ that are important. Unlike traditional marketing, social media is a 2-way interaction and it’s your audience that ultimately control distributing your message.

Social media is characterised by it’s immediacy. Things move fast and, if something goes viral, millions will see it within hours.

Why is it for you?

Marketing gold is the ability to reach people, build relationships and get a response. Social media is unrivalled in all 3 aspects.

It’s not just about gaining advantage by tapping into this huge potential… no social media presence is a weakness. Conversations happen without you that could damage your reputation, spread misinformation, boost your competitors… there’s nothing you can do if you’re not involved.

The Blue Cube’s social media consultancy

Becoming actively involved in social media can be a daunting task. Where do you start? What do you say? To who, when and where?

We will help. Our social media consultancy service answers all these questions and more. You get a clear social media strategy for your business that’s supported by all the advice and skills to make sure it’s effective.

Social media is far more than liberally adding ‘Like’ or ‘Tweet’ buttons to your website or crashing conversations with heavy-handed self-promotion.

We will guide you through the fundamental principles of social media, show you how to reach the right people, engage them and provide shareable content. It’s about providing something of value (quality content, resources, advice…), encouraging participation and starting/ maintaining conversations.