PR is no longer just for corporate giants. More than ever before your organisation’s brand image is decided by the conversations people are having about it. Within seconds someone’s opinion of your business can reach a worldwide audience. Reputations can be made and broken in minutes.
The Blue Cube will help you promote a strong brand and protect your reputation:
- Monitoring and responding to important conversations
- Connecting with key influencers and audiences
- Creating marketing and promotional content
- Designing and managing an effective content strategy
- Promoting content through appropriate channels
Online public relations isn’t about trying to force your messages. The key is understanding that you can’t dictate the conversations people are having, you can only influence. The first step? Discovering where these conversations are happening.
Who’s talking about you, where and when?
Social media plays a pivotal role in online PR. This is where your potential and current customers are increasingly turning to look for answers, recommendations and which businesses to avoid.
Social media isn’t just another marketing channel, the rules are different. Attempt to force your way into conversations with PR ‘spin’ isn’t just ineffective, it’s disastrous… the negativity you were trying to control will grow and spread.
The Blue Cube is an online marketing agency with plenty of experience in social media efforts. We ensure that you’re engaging with the right audience, building the trust and credibility needed to influence opinion.
How The Blue Cube handle online PR
First we will identify the right channels and target audience to target. We’ll identify key influencers and networks that will generate the best results and increase the cost-effectiveness of your PR activities.
We will then analyse the current situation – monitoring conversations, assessing opinion and identifying key topics.
Armed with this knowledge we develop the right strategy to get the right message to the right people at the right time. Whether that’s through blogging, article submission, social media, microsites, email marketing, your website or traditional ‘press releases’.
Effective online public relations means employing a multi-channel strategy and requires the full range of digital marketing skills – from web design to copywriting.
With The Blue Cube handling your PR efforts you know you’re getting the full resources of an online marketing agency — speak to one of the team or call us on +44 1527 595 595.