Your website and marketing needs well written copy to be effective. Why? Because words are what get messages across, engage, inform, persuade and sell. Oh, and with search engines/social media it’s high quality content that gets results.
Visitors come to your website to find answers. It’s your content that will provide those answers. Yes that content should include illustrative images, videos and whatever multimedia supports your message… but it’s words that do the selling.
What can professional copywriting do?
Copywriting is an essential ingredient in both on-page and off-page activities, in reaching new prospects and taking care of existing customers:
- Sales copy increases website conversion rates
- Engaging copy reduces bounce and abandonment rates
- Marketing copy gets a response from new prospects
- Shareable copy fuels social media success
- Ad copy increases the effectiveness of PPC campaigns
- SEO copy improves search engine performance
Impressive? Yes, but that shouldn’t be a big surprise… words are by far the primary means by which we humans communicate. And communication is at the heart of successful marketing and sales.
Isn’t web copywriting all about keyword stuffing?
No. This persistent SEO myth stems from the very early days of unsophisticated search engines. Today Google uses over 200 ‘signals’ to determine how well it should rank web pages for different searches. Stuffing keywords at random won’t help your SEO much but it will destroy your conversion rates.
With professional copywriting from The Blue Cube you’re not just getting web copy that improves your SEO performance, you’re getting web copy that does it without sabotaging the reason your website exists – to sell.
Do I need a professional copywriter?
You can write, you know your business… what could possibly go wrong? Plenty. Think about sales people. There are those with the ‘gift of the gab’ that could sell sand to Eskimos and snow to camels, or something like that. Not everyone has what it takes to devise and deliver a killer sales pitch.
And so it is with copywriting, only more so. The web is chock-full of business websites that seem intent on boring visitors into a sale. You don’t need pages and pages of uninviting corporate waffle that forgets to sell.
Yes, you need to be professional but you also need to engage visitors, give them what they’re looking for and persuade them that you’re the right person to buy from. You don’t hire a professional copywriter to make sure your spelling and grammar are up to scratch, you hire one to improve sales.
For improved sales speak to one of the team or call us on +44 1527 595 595.