Conversion Rate Optimisation

Get more customers without having to shell out on the expense of more PPC ads or increase your SEO efforts.

As an online marketing agency, The Blue Cube has the experience and skills to ensure your PPC campaigns and SEO are working at their full potential. That means maximising the number and quality of the visitors they bring to your website.

But what happens then? Conversion Rate Optimisation (CRO) focuses on turning those visitors into customers:

• Increasing sales
• Reducing the cost of acquiring new customers
• Increasing the ROI of your website/SEO and PPC

CRO is about increasing efficiency, doing more with what you’ve already paid for.

Optimising your website so it sells more

If we’ve designed your website then you know it has been designed and built for optimal conversion rates. But things change. And what if you’re not lucky enough to have a website designed by The Blue Cube?

The internet is a dynamic marketplace; change happens and it happens often. Trends come and go, competitors make their moves and your business adapts. Is your website keeping-up or is it losing you sales?

Why Conversion Rate Optimization is the answer

Think about this for a minute. Imagine the absolute pinnacle of perfection in cost-effective PPC ad campaigns or killer SEO bringing in more website visitors than your wildest dreams… you won’t get a single sale if your website doesn’t do its job of converting them.

How The Blue Cube will improve your conversion rates

You’ve probably heard of split, A/B or multivariate testing and tools like Google’s Website Optimizer. These are exactly the kind of processes and tools we use to measure, test, optimise and re-test. No secrets here.

Google is a billion-dollar company with vast resources that excels at analysing online data (think Google Analytics and search engine algorithms). When they say “Hey, we’ve developed a free website testing and optimization tool” it’s the obvious choice and it’s the main tool The Blue Cube use for CRO.

So why not conduct Conversion Rate Optimisation yourself?

Website Optimizer is a tool that allows you to easily conduct testing and see the results without needing a lot of technical knowledge. Great. But what exactly are you going to test? What will make improvements? What do the numbers mean, how can you turn some statistics into a profitable improvement?

What should you optimise first? How? What will improve conversions? What are the right performance measures? Of the millions of variables and tests, which ones hold answers? How to differentiate real from misleading results?