Website Design & Development
Your website is a valuable tool for growing your business. As with all tools, the best performance comes from those purpose-built for the job and carefully crafted by professionals using quality components. Your website is no different.
How do I know if my website is effective?
Simply put an effective website achieves your business aims. It’s not about the aesthetics, SEO performance or loading time… these are important factors sure, but the bottom line is your website should be designed and developed to achieve results. That’s the real measure of a web design’s success.
What makes an effective website?
Websites have to work hard to fulfil their potential. Much more than just how it looks, of critical importance is how your website performs:
- Building a credible and trustworthy brand image
- Engaging and leading a visitor to take action
- Accessible on all devices, by anyone
- Targeting the right people with the right message
- Supporting and enhancing SEO, marketing and advertising
- Turning traffic into customers
Aesthetics and graphic design are only part of the story. A successful website incorporates rich, user-friendly functionality with content optimised for SEO and higher conversion rates. All this while being easy-to-manage, reliable and accessible by any person using any web-enabled device.
Optimisation – SEO and conversion rate
The cornerstone of Search Engine Optimisation is your website. Unless your website is developed with SEO in mind, the effectiveness of all future efforts will be hindered.
An optimised website doesn’t just mean one that’s built to get you more visitors. Conversion Rate Optimisation ensures your website is turning as many visitors into customers as possible.
The HTML coding, site architecture, internal linking, layout and content structure all impact where your website ranks in search engines and how effectively it sells.
Web accessibility
Under UK legislation you have a legal responsibility to ensure that everyone can access your website. Whether a person is visually or physically impaired, your website must still function.
Web accessibility is an integral part of modern web development. At The Blue Cube we ensure your website complies with legislation and meets important Web Accessibility Initiative (WAI) guidelines.
Why web design and development by The Blue Cube?
We design and develop both static websites (also know as ‘brochure’ websites) and dynamic websites powered by Content Management Systems (CMS). For more details on dynamic website see Content Management Systems.
With all the demands placed on a website can a single ‘web designer’ really have the expertise to deliver it all?
The Blue Cube is an agency with the people, experience and expertise to design websites that get you results.
Speak to one of the team or call us on +44 1527 595 595.
