SEO for Small Business – 5 Useful Tips
SEO for small business is all about leveraging profits through search engine optimisation. Small business owners often outsource SEO work. SEO for small business is not difficult, however. Here are 5 useful tips that can be implemented immediately.
- Optimise your website for your customers. SEO for small business means targeting the right person, which means using the right keywords in your pages. Think about the type of person you will do business with. This is critical, for only then can you discover the right general keywords to target.
- For effective SEO for small business you need specific keywords, the kind that people actually search for. To uncover them you need a keyword tool. There are many free ones available, such as the free Wordtracker tool, or Google’s free keyword tool. The best keywords are those that are very specific and comprised of several words. These keywords mean that those searching on them know exactly what they want.
- Using the specific keywords uncovered in step 2, you can now apply SEO for small business to your page content. Assign a single primary keyword to each page. The content on that page should be focussed on the keyword. The content should have a title in an H1 tag that starts with the keyword. For best SEO for small business results the keyword should be included in the content body at a density of 2% to 4%.
- The fourth SEO for small business tip is optimising the meta tags of your page HTML code. The most important bit is the page title tag. The primary keyword should be included in the title tag. The description tag should briefly describe the page content and include the primary keyword near the beginning. If you use the keyword meta tag, only include keywords that actually appear on the visible page.
- The final SEO for business tip is to include your primary keyword in all image alt tags, and any links to other site pages. The aim is to leave the search engines with no doubt as to what the page is all about.
SEO for small business owners is not difficult to achieve. Finding the right SEO partner who can work within your budget and provide a cost effective SEO service is simple. Call The Blue Cube on 01527 595595 today!
