Search Engine Optimisation Strategies
Search engines offer the best type of advertising. Once you get ranked, your site will receive exposure for as long as the search engine is around. This means thousands of people will learn about your business without you paying a cent. However, to get to this level, you must utilize a variety of search engine Optimisation strategies. These strategies include: keyword copywriting, link-building, meta tags and landing pages.
Keyword rich text
Now, of all the search engine Optimisation strategies out there, keyword copywriting is the most important. To achieve it, 2 to 5 percent of your content must contain highly-searched terms. To find these terms, you will need a keyword analyzer. Several paid ones are available, though you can also find free ones through Google Adwords or through the site SEO Book. Either way, you will want to search for terms that have a lot of exposure yet little competition. Doing so is what makes keyword copywriting such a powerful search engine Optimisation strategy.
Link building
Link building is next on the list of extremely important search engine Optimisation strategies. It is harder to achieve than keyword copywriting, because you have to rely on others to advertise your website. In some cases this will be easy. This is especially the case for article directories, social networking sites and directories, where webmasters want you to advertise. Yet, if you want exposure on a third-party website, you will have to offer to pay for ad space or you will have to initiate reciprocal linking. This means you will advertise their site in exchange for them advertising yours. To achieve either of these goals, you will have to find participants through sites like Link Market, or you will have to email them directly.
Meta tagging
Meta tag coding is another search engine Optimisation strategy. It is not as prominent as keyword copywriting or link-building, but it can still offer a slight SEO boost. To initiate it, you must manipulate three codes within the meta tag: description, keywords and robots. The description tag lets search engines know what your site is about, while the keywords tag links your site to terms of importance. The robots tag lets the search engine know if a Web page should be indexed at all. This is useful for securing pages you don’t want exposed to the public.
Optimised landing pages
Last on the list of search engine Optimisation strategies is the landing or doorway page. It is one of the most controversial search engine Optimisation strategies, though it is used quite often. Basically, landing pages are Web pages that serve as an introduction to the main website. The content, (if any), is heavily optimized, along with the page’s meta tags. Graphics are used to visually entice the reader into “Entering” into the main website… if that is the webmaster’s main goal. If they would prefer to capture the visitor as a lead, they may offer an e-book or another freebie in exchange for their email address, (which can be provided through fields on the landing page). From there, they would try to use email newsletters to lure readers onto the main site.
