Search Engine Optimisation
Search engine optimisation (SEO) is simply a set of procedures that optimise a web page for search engine rankings. It makes the page more likely to rank and perform well. While effective SEO is not particularly hard to do, it is a surprising fact that most web sites fail to do it properly, or even attempt to in many cases.
This is to your advantage, and this is where The Blue Cube can help you. With proper SEO in place your web pages can easily outperform less well set up pages. The competition may number the hundreds of thousands – or even millions – but your pages can, in many cases, outperform the lot with the right SEO in place. We can show you how.
Search Engine Optimisation (SEO) techniques
There are basically two kinds of SEO: on-page SEO and off-page SEO. On-page SEO is all about setting the web page up in such a way that all the elements a search engine likes to see are in place and properly tuned and tweaked. Off-page SEO is all about the outside factors that can affect a web page. This mainly involves back links from other web sites, preferably with highly relevant anchor text from web sites that are on a similar or closely related topic to your web site.
Anchor text is very important. It is the piece of text that forms the actual link. When this piece of text, linking to your web site, is also the main keyword that your web page is built around, Google and the other search engines consider this very significant and they award it increased importance.
Web pages start with a keyword. The Blue Cube can help you discover the best keywords for your web site. These are the keywords that you will be likely to rank best for with the least effort. It’s a balancing act in a way, and we know how to find the right balance for you. We can advise you on selecting the right key search phrases that your target audience is entering into search engines. In this way they will find you.
The Blue Cube can employ search engine strategies to get you to the top of the search engines for your chosen keyword phrases. Every month you will receive a report showing you in black and white how your keyword phrases are performing. You will be able to track their progress and see the strengths as well as any weaknesses. You will clearly see how we consolidate the strengths and build up the weak parts in a perpetual motion of feedback and appropriate action.
In this way we can also develop a fully coordinated e-marketing solution by utilising paid advertising methods such as ‘pay per click,’ linking this to our optimisation strategies. Search engine optimisation is no one thing – it is an overall strategy that we can set in motion for you to launch your web site to the pinnacle of success.
Our goal is simple: to make the Internet a successful addition to your businesses. This involves making your website attractive and visible to browsers by using search engine optimisation (SEO).
We help clients to select the key search phrases that their target audience is putting into search engines; we then develop search engine strategies to get these key phrases to the top of the listings. Every month SEO clients receive a report showing how they are performing against each key phrase – many of the phrases we have developed have reached the coveted number one listing in Google (see examples)
