E-Marketing Success!
How do you take a successful company from a traditional bricks and mortar trading background to become an leading online authority within 12 months?
The Challenge…
For many people the advent of the internet is a revolution in providing access to the worlds largest resource of information and advertising opportunities, but when it comes to commerce the transition has in fact been relatively slow considering the marketing opportunities that exist on the world wide web.
For some companies however the plunge into online trading, advertising and marketing has delivered incredible results.
Our case study focuses on ‘First Health and Safety’, a company with a reputable name for delivering effective classroom based training in the field of health and safety.
With little understanding of the internet and its effect on their business model ‘First Health and Safety’ soon discovered a revolution in online training was starting to challenge their traditional business model.
Quick to realise there was a real threat to their business environment ‘First Health and Safety’ took the bold but extremely wise decision to create an online presence and join in with the revolution of e-Learning and online education.
The next step was to find a web business that could work with them in creating a new online business model, and developing an e-Learning system with a modern look and feel.
The Solution…
‘First Health and Safety’ were lucky enough to find ‘The Blue Cube’, leaders in web based solutions including Web Design, Hosting, Data Management, Programming, Search Engine Optimisation.
With all of these skills in-house ‘The Blue Cube’ were able to deliver a complete online business solution including:
- A website and web optimisation strategy that means that First Health and Safety appear on Page ‘1′ of Google for extremely competitive keywords. The website usually ranks number 1 or 2 in a list of 60+ million search results!
- A e-Learning platform that has allowed First Health and Safety to dominate the online health and safety training marketplace.
Clients Feedback and Recommendation
“Like most companies we had to trawl through a number of quotations from different web companies to find the right company. The Blue Cube stuck from the rest simply because they talked common sense in a manner we could clearly understand and best of all they could offer all the right skills in-house, rather than us having to deal with different companies”
“We appreciated the fact that having great looking website was going to be no good if we could not attract visitors. The guys at The Blue Cube explained to us how website optimisation worked and exactly what we needed to do to get to the top of Google. Within 12 months our website was appearing on page one of Google for our target words ‘HEALTH AND SAFETY TRAINING’ and ‘ONLINE TRAINING’. We are delighted with the work the ‘The Blue Cube’ has done for us so far and we know there is going to be a long standing and healthy business relationship moving forward”