Projects Case Studies

Working alongside PR firm Redbrick Communications the development of the new Meccano UK website was a fantastic challenge. Developing a site for the classic Meccano brand was a very exciting project for us. The Blue Cube were asked to create an easy to use content management system that would allow site administrators at Meccano to maintain the system.

The result was a truly exciting, interactive experience targeted at parents and children. As well as product information, the site engaged with the audience through animated movies, games and downloads.

Our brief is to optimise the leading watch ecommerce website thewatchhut.co.uk website in order to generate organic traffic and reduce pay per click budget.

By implementing an email marketing strategy we are able to send out timely email communication to maximise sales opportunities, whilst further developing customer loyalty. Another initiative has been to bring the web presence into the new social networking arena with facebook marketing. This is a growing marketing opportunity for many companies and the early take up by The Watch Hut will increase the ROI for marketing spend.

The Resolva Weeds product microsite provides consumer information relating to the Westland Horticulture Resolva product range. The site showcases the product range and offers a simple post code search facility that allows customers to find the nearest product stockist. The site uses jQuery to deliver a fluid user experience.

We take the user through a pathway of 4 steps to an end goal. The conversion rate is measured using our own in house KPI system which provides Westland Horticulture with the ability to make data driven decisions.