Organic Search Engine Optimisation
Organic search engine optimisation is considered by most people to be the best way to encourage a web page to rank high in the search engines. It is also the way that the search engines themselves appear to think. They prefer things to be natural and unforced. When a page is created properly and finds its way up the rankings of its own accord without using every trick in the book, the search engines are happy, and so is the owner of the web page.
Performing organic search engine optimisation is actually quite easy. The trick is to manipulate things, but make it look perfectly natural at the same time. If you are not sure about your own abilities to do this there are plenty of good SEO companies that can do it for you. However, if you are prepared to give it a try yourself, here are a few tips.
- Focus each page around one main keyword. Do some keyword research and find a keyword that doesn’t have too much competition, but still has a reasonable search count. Look carefully at the competing pages. You have to beat them if your page is going to be any good, so don’t tackle really strong competition. Beating strong competition can be done, but it will take a lot more time and effort.
- If possible, and if you are creating a web site from scratch, register a domain name that is the exact keyword phrase of the main theme of your site. If your site is all about Blue Cube-Shaped Widgets, then register bluecubeshapedwidgets.com if possible. If you cannot get the .com, then try to get the .org or .net instead. Both the search engines and the people searching are impressed when they see the exact keyword in the domain.
- Use your exact keyword phrase in the page title. This is the HTML title that appears in the top bar of the browser. This is probably the most important on page optimisation you can do. Put your keyword phrase in the description meta tag and in the keyword meta tag too. Then use the keyword phrase in the article title and use it in the first paragraph as well as several times throughout the article body.
There are other things you can do to help organic search engine optimisation, but these are a few of the basic things that will help. You will also need to get a few backlinks to your pages, but do it in an organic search engine optimisation way as much as possible. Organic search engine optimisation isn’t difficult to do, but it does make a huge difference when you do it properly.
