E-Mail Marketing
Email is one of the original backbone services of the Internet. It was around before the World Wide Web and is showing no signs of lessening in its reach and power either. We may love text messaging, instant messaging and micro blogging tweets, but good old email will never die. In fact, it’s likely to grow stronger.
That is why you should tap into the power of email and use it as a highly efficient marketing tool. Compared to direct marketing in the “real” world, email marketing has so much more going for it in terms of cost efficiency, flexibility and speed. If you are not embracing email marketing in your business, you are leaving some serious money on the table, and surely you don’t want to do that!
The Blue Cube are experts in the finer points of email marketing. We can assist you in getting started. The Blue Cube focuses on producing e-marketing campaigns that are a valuable source of timely and relevant information, expertly designed, finely targeted and wholly appropriate to the audience.
Email marketing is also known as permission marketing as it is necessary for the recipient of the email to give their permission to receive it. Sending out emails to people who have not agreed to receive them is usually known as spam. The emails are unwanted and even illegal. Persistent spammers have been known to end up in prison.
Permission based email
The good news is that it’s really quite easy to get the necessary permission to send out emails. One common way is to give something of value away free in exchange for the person’s email address. In this way they become part of your email list. Once you have a list of several thousand, for example, you can market to them on a regular basis. This is known to be a very profitable pursuit.
The Blue Cube can advise you on the best ways to conduct email marketing. We can show you how to keep you on the right side of the data protection act. We can introduce you to evaluation tools that will tell you how your campaigns are performing. We can show you how to test critical elements for increased performance levels. In short – if it needs doing, we can do it for you.
Unlike email marketing’s counterpart, direct mail, it is usual and in fact desireable to form a good relationship with the people on your email list. The most successful email marketers give freely to their list a lot of the time. Then when they make an offer of some kind the list is much more responsive. Building trust and bonding with your email list is essential for success.
It’s common to produce a regular newsletter that your list members come to expect and even look forward to receiving. Most of the newsletter content should be simply information with the occasional offer sprinkled in. This is one of the most efficient ways of marketing online. It may sound complicated, but once you get going, you’ll wonder why you didn’t try it years ago.
