Web 2.0 Marketing Strategies
Posted in Social Media Optimisation on January 20, 2010
Web 2.0 marketing strategies have evolved over fairly recent times to become an important part of promotion for websites. Yet, still many people ask, “What is web 2.0?” It seems there is a lack of clear understanding about the technologies and techniques involved. A certain mystique surrounds the modern Internet for some people who remember the Internet of the 1990’s with fondness, and are not too sure about the direction it is currently taking. Read more…
Using Link Wheels For A Greater Boost
Posted in Social Media Optimisation on December 10, 2009
Link wheels are not a new concept. The idea has been around in one form or another for many years. In fact, It was Michael Campbell from Canada, a well known SEO expert, who first mooted the idea of what is essentially link wheels with his mininets. These are simply small niche web sites arranged in a certain pattern, linking to one another and all linking to a main central web site. The small satellite sites act as a powerful funnel for traffic to the main site. Read more…
The Value Of Social Media Links
Posted in Social Media Optimisation on November 25, 2009
There are differing opinions as to the value of social media links. Some feel they are not worth getting, while others, usually the ones who know how to employ them best, feel that their worth is considerable. However, like any source of backlink, social media links should not be the only linking method you use. They should simply be a part of a balanced strategy. In that way you will always get the most of the their value. Read more…
Starting a Web 2.0 Marketing Plan
Posted in Social Media Optimisation on November 12, 2009
Starting a Web 2.0 marketing plan is not really all that different from any other kind of marketing promotion, inasmuch as you need to plan it all out thoroughly beforehand if you hope to have a good level of success. Each of the various Web 2.0 sites are different. Some work in similar ways to others, but they are all standalone sites, each with its own idiosyncrasies, that you simply have to learn in order to fully understand. Read more…
Using Social Media For Website Optimisation
Posted in Social Media Optimisation on October 30, 2009
Using social media for website optimisation is a relatively recent phenomenon. Web 2.0, as it is popularly known, features a new generation of sites that use a much more social aspect of interaction with its users. The old way was simply to optimise in isolation in a more cold, calculating manner, so to speak. Using social media optimisation demands that you are sociable and that you communicate with those you encounter. Everyone wins in a way. Read more…
Social Network Usage And Optimisation
Posted in Social Media Optimisation on October 22, 2009
From AmieStreet.com, offering indie music online, to Zoo.gr, which offers a unique web meeting place for people from Greece, social network usage is booming. There’s literally something for everyone, and if you are not optimising your web site for social media, you are definitely missing out. Read more…
Twitter Usage In Business
Posted in Social Media Optimisation on October 13, 2009
Twitter usage in business could be much higher, and therefore much more successful for many, if more people understood what Twitter could do in terms of social media optimisation for their business. The savvy business owners try it out, testing a bit at a time, while maintaining their normal business promotion strategies. Sooner or later they usually stumble upon something that works well enough to adopt as part of their main promotion strategy. The sceptical business owners usually don’t even try it, or give up after a week when nothing much happens. Here are 7 ways to improve your bottom line by adopting Twitter usage in business. Read more…
Using Digg For Business
Posted in Social Media Optimisation on October 7, 2009
Using Digg for business is not a new idea. It’s been around for a surprisingly long time – as time goes on the Internet, that is. However, using Digg, and many of the other similar Web 2.0 social media sites to enhance business dealings is something that many business people are unsure of. Most of them, especially the older ones, have the feeling that they have somehow missed out on the “new” revolution. It needn’t be so. Read more…
The Best Social Sites For Optimising Your Site
Posted in Social Media Optimisation on October 1, 2009
To be honest, the best social sites for optimising your web site is partly a matter of personal choice. However, there are some that will help you much more than others, and these are the sites that this article will concentrate on. As it is largely a personal thing, some good sites may be overlooked, and some included that others may feel should not be. Read more…
Using Blogs For Marketing
Posted in Social Media Optimisation on September 25, 2009
Using blogs for marketing a web site is nothing new, but it continues to be one of the most cost-effective ways of doing it. It’s also very easy to do, as well as being extremely effective in getting a web site to rank well in a relatively short span of time. Read more…
