Top of Google News Within an Hour
Today at 1pm, we distributed a press release on behalf of one of our clients, The Watch Hut. We distributed the press release, which included keyword-rich text links within the content – which Google places much more value on than any other place on your website. Within minutes, the article was ranking number one in the search results for the keywords targeted within this article. The client has further benefited from having the press-release syndicated to multiple websites, each providing a different link back to our client’s website.
We’re confident that this approach will continue to deliver strong back links from authoritative websites and our client will continue to be rewarded with the benefits.
Copywriting SEO Techniques
Copywriting SEO techniques simply means writing website copy that is optimised for the major search engines. In the good old days, this usually meant having a main keyword phrase that was simply included in the body of the article to a density of around 5%. Some even advocated a higher density of 10%! For a while this worked reasonably well. Today you need something completely different. Here are a few copywriting tips to help you get the search results you want. Read more…
SEO Article Writing
SEO article writing for web content has evolved over the years in many ways. At one time stuffing a keyword into an article to a certain keyword density was the way to go. It still is for some people, and it still works to a certain extent too. However, there’s a better way. It’s called theming, or latent semantic indexing (LSI), and it involves structuring a piece of text in such a way that all the words and phrases that would naturally be needed to explain the topic of the article are used in a natural and unforced manner. Read more…
Organic Search Engine Optimisation
Organic search engine optimisation is considered by most people to be the best way to encourage a web page to rank high in the search engines. It is also the way that the search engines themselves appear to think. They prefer things to be natural and unforced. When a page is created properly and finds its way up the rankings of its own accord without using every trick in the book, the search engines are happy, and so is the owner of the web page. Read more…
3 Steps To Choosing Web Site Promotion Services
Web site promotion services are not created all the same. Some are very good and charge a reasonable sum, while others are very bad and charge a fortune. It’s important to know the difference, because it is not always obvious to the average person who is not an expert in search engine optimisation, or SEO. The whole field of SEO can seem like a nightmare where conflicting opinions abound. Read more…
On Page SEO Factors
On page SEO factors are important because the search engines rank pages and not web sites. Of course, a web site should be optimised as much as possible throughout all its pages, but each page will be judged on its own merits to a very large degree. Optimising for page SEO factors is the easiest part of overall SEO. It’s the off page factors, getting quality backlinks to the page, that poses the most difficult problem. Read more…
The Advice SEO Specialists Give
The advice SEO specialists give to web site owners is fairly standard stuff, yet many webmasters ignore it. They hear the words, or read them on a page, then they go and do something else. After a while they notice that their web site isn’t doing very well in the search engines rankings. In fact, more often than not it’s ranked nowhere! They look puzzled, blame the SEO specialist, kick the cat, but never stop to think that the advice SEO specialists give might be worth following. Read more…
Ethical Search Engine Optimisation
What is ethical search engine optimisation? It is strategies and techniques employed for the optimisation of a web site, or single web page, that is in accordance with what the search engines deem to be valid and acceptable. One dictionary interprets ethical to mean: “Being in accordance with the accepted principles of right and wrong that govern the conduct of a profession.” In the world of search engine optimisation, that generally means doing things in such a way so that you do not try to trick or fool the search engines for personal gain. Read more…
How To Optimise Website Elements
It is necessary to optimise website elements if you hope to have your website rank high in the search engines. Many people who are quite capable of producing good solid websites, cringe at the though of optimisation. For them it seems far too technical and difficult. It is not. Knowing how to optimise website elements is a very good skill to have. Here are some of the more important things to look out for. Read more…
