Web Design / Web page production

• Creative design
• HTML / static template development
• PHP programming / cms development
• Database development
• Consultancy / client meetings
• Project management

Marketing

The Blue Cube offer ‘off the-shelf’ or a bespoke internet marketing and SEO packages with a view of building your online brand, to increase web traffic, and therefore sales.

Online marketing programmes work alongside web design and development to increase the chance that your audience will find your site online. A well-planned e marketing strategy requires clear goals, on-going site/competition analysis along with a web optimization program. Ongoing e-marketing helps your site to rank higher than your competitors.

We are able to provide the following:

SEO Competitor Report

Competitor analysis is the first stage of a competitive e-marketing strategy. We will investigate your online marketing objectives and benchmark this against your competitors.

Keyword Analysis Report

Keywords and Key phrases are the short terms your web users type into a search engine and hopefully find your website. Your choice of key phrases are crucial to achieving online e-marketing success. This report will analyse any key phrases most suited to your business and target audience. It also includes guidelines for strategy implementation.

Search Engine Optimisation (SEO) Implementation

SEO is the method of applying the combination of keyword strategy along with competitive analysis. This process includes internal link optimisation and external link creation. On-page optimization tweaks will be applied to the main pages that exist on your site.

Further On-Page Optimisation

SEO requires optimized key phrases to be included in as many pages as possible. The on-page optimisation service involves us producing and improving the on page text and meta tags to include your key phrases into the content, and any links on that page.

Pay Per Click (PPC) Management

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Managed Email Marketing Campaigns

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The Challenge…

For many people the advent of the internet is a revolution in providing access to the worlds largest resource of information and advertising opportunities, but when it comes to commerce the transition has in fact been relatively slow considering the marketing opportunities that exist on the world wide web.

For some companies however the plunge into online trading, advertising and marketing has delivered incredible results.

Our case study focuses on First Health and Safety, a company with a reputable name for delivering effective classroom based training in the field of health and safety.

With little understanding of the internet and its effect on their business model First Health and Safety soon discovered a revolution in online training was starting to challenge their traditional business model.

Quick to realise there was a real threat to their business environment First Health and Safety took the bold but extremely wise decision to create an online presence and join in with the revolution of e-Learning and online education.

The next step was to find a web business that could work with them in creating a new online business model, and developing an e-Learning system with a modern look and feel.

The Solution…

First Health and Safety were lucky enough to find The Blue Cube and soon engaged us to deliver a complete online business solution including:

• A website and web optimisation strategy that means that First Health and Safety appear on Page ‘1′ of Google for extremely competitive keywords. The website usually ranks number 1 or 2 in a list of 60+ million search results!
• A sustained email marketing campaign

• An e-Learning platform that has allowed First Health and Safety to dominate the online health and safety training marketplace.

Clients Feedback and Recommendation

In order to get the most value out of each piece of writing on your site, it is important to understand what keywords you should focus on and how they work as it relates to search engine optimisation.

Before you write anything, you need to research what people are going to search on to find your site. Why? Because if you just write articles that do not have a focused audience or topic, no one will ever find it using a search engine. The goal of adding content to your site is to have it drive traffic via search engines. Unless it is focused content on specific keywords, it will not happen.

We recommend the Google Adwords free keyword tool located at:
https://adwords.google.com/select/KeywordToolExternal

This tool allows you to enter in a word or phrase that best describes your site and will provide you a list of keywords you can use to drive potential searchers to your site. Another great way to use this tool is to see what your competition is using for keywords. Use the website content option and examine the content of a site similar to the one you are building. Between these two methods you should be able to come up with a list of focused keywords or phrases that best defines your site and its content. You can then write your article targetting these keywords.

Selecting keywords

Once you have selected your keywords, you can start writing your articles. Applying Search engine optimisation techniques for your keywords requires the use of a simple keyword density formula. This involves taking the total word count and dividing it by the number of times your keywords show up. You generally want a three to four percent keyword density to make your article more valuable with the search engines. Use of keywords in the header or title of the article is also more valuable then within the body of the article.

Read more about keyword rich articles and search engine optimisation here.

If you do not feel that a question is relevant then simply put ‘N/A’ or if you do not know the required answer then you can also mention this. When you have finished the question sheet, all of the information that you have filled in should be emailed back to The Blue Cube for further action.

This will include any questions regarding the communication, tone of voice, intended audience, type of content, visual look and feel, and any specific functionality that will help us define the project requirements for you.

Download the website briefing document here.

Our powerful and user friendly E-Learning Management system provides the central area for the management of the users, reporting, training as well as content management – an easy to use feature of our system.

The LMS allows you to track the progress of your users, create training cycles, set pass rates and a whole range of highly useful functions to assist in gathering training information and risk analysis data when you need it.

The features include:

• Full audit trail of users
• Completed courses – view and monitor progress of users through the courses
• E Mail – send global or individual e-mails to users via the system
• Test results – ‘At a glance’ test results as well as detailed information on individuals and groups
• Multi tier – Set up individuals and groups.
• Risk rating – determine the risk rating of any employee
• Training cycle – set the frequency of training
• Training history – view full history for individuals across the company.
• Printable certificates – the system can issue a personalised certificate of achievement for each user.