The first benefit to an online annual report is that it saves money. Document conversion is simple, since the information can be easily pasted into a web publishing program, resulting in an HTML annual report that is instantly ready to be put online for review. The savings from this document conversion is twofold: Your HTML annual report doesn’t need to be distributed to each and every interested party.

The second money saving aspect of your HTML annual report is that not everyone needs a hard copy of the report. Since only a fraction of those who need to see the annual report will require a hard copy, it is a simple process for the reader to log on and view the report online. Not bad for a simple document conversion!

The second benefit of publishing an online annual report is that doing so offers unprecedented versatility. The online annual report can be accessed from anywhere in the world with an internet connection. For a stockholder, employee, or prospective investor in another country or for those who are constantly traveling, this enables them the option of reviewing the online annual report without the added difficulty of actually getting their hands on a hard copy.

Making an addendum or adding a comment to the HTML report is a near-instantaneous process. Because of this, it’s a simple matter to ensure that the most current version of the report is available to all interested parties without the expense of actually reproducing and distributing a modified hard copy.

Finally, the document conversion from Word or PDF to HTML annual report will be handled by our tried and tested report converstion system. A simple document conversion from plain text to an HTML annual report can pay enormous dividends to smart companies.

The writing on a good website should be clear and concise. It should be written in a style that is suited to the target audience. It should also contribute to your Search Engine Optimisation (SEO) – the chances of people finding your website through search engines.

Put simply, the words used on your website need to stand out to both search engines and customers.

We can interview you over the telephone or in person, and take down information relating to your business. This information is then concisely restructured to create a profile that suits your needs.

Whether you are a manufacturer of niche products, or an online retailer, we will create the right text for your website, enabling you to build a reputable, trusted brand.

Written correctly your website can strengthen the one-to-one relationship you have with your customers, ensuring that your company stays at the front of their mind for when the time is right.

Using our copywriting service will give you confidence that your new site reads as good as it looks.

With well optimised web page text from The Blue Cube, people won’t want to ‘skim read’ to the interesting bit.

If it’s not interesting and relevant, there’s no point in it being on your website … and we’re pleased that you carried on reading to the end of this page.

Whether you require a standard ‘click and purchase’ site or a more complex bespoke shopping cart system, The Blue Cube team will build the e-commerce site that best suits you and your customers.

The Blue Cube can also promote your business on the web, to maximise the number of people who buy on your site. Investing in an e-commerce website is very likely to positively affect your turnover – we’re speaking from experience.

The system we’ll provide you with, has many of the same features as e-commerce websites that cost thousands of pounds.

If you are reading this from a small to medium size business, don’t think that the benefits of e-commerce are restricted to bigger businesses. E-commerce can increase the efficiency and turnover of all types of organisations, allowing everyone to compete equally.

Investing in an e-commerce site means that customers can research and purchase your products or services, from anywhere in the world, at any time of day of day or night.

You might be concerned that it will take forever to transfer all your stock or brochure information onto a website, but remember, we do this all the time and are fast and efficient. All of our e-commmerce websites can be customised to suit individual requirements. You might want to set up a Paypal link, or perhaps it would be useful to print invoices or contact customers directly, via the website.

The main purpose of any type of internet marketing, is to deliver targeted e-communications to your clients and new prospects.

If you have already realised the benefits of traditional marketing, then internet marketing tools such as email newsletters, will take your entire sales and marketing strategy to the next level.

Some of the benefits of internet marketing inevitably overlap with traditional marketing benefits. Here are just a few of the benefits of email newsletters, which The Blue Cube team has experience first hand:

• Maximising existing customer relationships
• Providing customers with up-to-date information
• Growing your existing client base
• Using viral marketing to spread your message
• Improving your company’s name brand recognition
• Developing customer loyalty through regular contact

It’s not just email newsletters that we can recommend. We offer a whole host of e-marketing services. These range from meaty e-newsletters to simple, eye catching virtual postcards, delivered via email to be read quickly by the recipient.

A growing number of worldwide organisations are reaping the benefits of this fast and effortless technology.

Unlike many e-marketing companies in the UK we approach every organisation’s customers on an individual basis. For example, we wouldn’t communicate with grocery buyers in the same way as we would write an email postcard for members of a national charity.

Some tools that you might like to consider for marketing your organisation via the Internet are:

• Automatic email list management
• Subscribe/Unsubscribe
• 100% permission based
• Set up Landing pages to track your response rates

Search Engine Optimisation simply increases the chances of your website being found by people looking on Google or similar search engine sites.

If people can find you through leading search engines, this will increase your new business leads. More and more companies are realising this and SEO is becoming more and more popular.

Studies show that consumers are five times more likely to purchase goods or services as a result of finding a site through a search engine listing.

Unfortunately nowadays, simply being listed with the search engines is not enough to guarantee success. This is where SEO comes in.

Here at the Blue Cube, we use a variety of reputable and ethical techniques to ensure that a website will rank well within all major search engines. These include:

If you are looking into SEO then you may also hear people mention ‘achieving a high Google PageRank’. Basically, if your SEO has been successful, your organisation should achieve a high Google PageRank.

We pride ourselves on being affordable, so don’t be put off SEO if other companies have given you pricey quotes.

Search Engine Optimisation is a fairly simple process, we won’t bore you with the details, but it all starts by reviewing how well your website is doing at the moment.

You’ll then hear us mention terms such as ‘website positioning’ or ‘promotion & ranking optimisation’.

But SEO really boils down to increasing visitors to your website, and ultimately increasing your turnover.