SEO copywriting content
Copywriting SEO content is simply text that appears on a website page that has been optimised for the search engines. It’s article writing with a twist, content that ranks well and reads well too. It’s the art of being able to create compelling content for people and for the various search engines, especially Google who provides the largest segment of targeted traffic to a website.
There was a time, not so long ago, when copywriting SEO revolved around keyword density. The SEO copywriter found competitive search terms through diligent keyword research, then inserted the main keyword into the article to a keyword density of perhaps 5% or even as high as 10%. It read awful! However, the idea was that the search engines loved it, and for a while they did too. Keyword density was one of the essential elements of copywriting SEO until the search engines got wise and changed the way they evaluated web content.
Now the emphasis on keywords is much less so. While a main keyword is still required as the main topic of web copy, it is really only there to establish the main topic. Using associated keywords and phrases, or theming to LSI, or latent semantic indexing, standards is much more relevant. It also provides website copywriting with considerably more search terms for the search engines to grab and rank the page for.
This makes sense. When you create compelling content you will naturally write about a particular topic using all kinds of related terms to the main keyword. You will naturally use synonyms and alternative meanings, as well as associated terms and closely related words and phrases. This should be the goal of SEO copywriting. Search engine optimisation copywriting for the web is simply a case of writing well for people, and writing well for the search engines too.
This kind of on-page copywriting SEO works surprisingly well. After a few weeks web content written with LSI principles can not only rank well, but stay there too without the need for SEO linkbuilding efforts. Of course, it is always a good idea to build back links to a page on the World Wide Web, but LSI used properly in copywriting SEO can overcome that need to a large degree, providing you with content that ranks well with minimum effort.
Your SEO article writing will also rank for multiple search terms without you doing anything to make it so. It is not unusual for a well written article that uses proper latent semantic indexing to rank for over 100 terms. That means lots of targeted traffic and probably lots of entries in the top 10 search results too. In short, copywriting SEO as a marketing technique for better rankings works!
About seoblogger:
Our SEO blogger is an expert in Web Marketing, Usability and Interface Design. He has been a vital part of The Blue Cube Communications since 2003. As the West Midlands fastest growing web marketing agency, we always strive to maximise return on investment for our customers.
